Account Director, LADbible Group
Client Solutions
3 days a week in office
Online social publisher
Be an early applicant
Online social publisher
201-500 employees
Be an early applicant
3 days a week in office
201-500 employees
Company mission
To give the new youth generation a voice, building communities which laugh, think, and act.
Role
Who you are
- Demonstrate your expertise in understanding a brief and developing the right, integrated proposal in response. You should be able to point to examples of full funnel planning
- Experience working across Publicis is desirable
- Be adept in preparing and delivering exciting solutions to clients at all levels of seniority (including proven relationships)
- Understand the world of digital and use social channels e.g. Facebook, Instagram, Snapchat. Knowledge of Sponsorship, Influencer and AR would also be helpful
- Can demonstrate an ability to think creatively
- Show an aptitude to learn in a fast moving digital and social space with complex products
- Be entrepreneurial, if we don’t have a format or capability but your client needs it then you would be comfortable proposing new ideas/formats/capabilities to the business
- Be prepared to put the time in and be happy working under pressure and to tight deadlines
- Relish seeing this time and focus convert to revenue and strong client retention
- Passionate about great work and delivering strong business outcomes for clients (as well as hitting targets!)
- Be genuinely passionate about LADbible Group and our exciting future
- Enjoy working collaboratively and be a lovely, energetic person who will add value to the company
What the job involves
- Working as an integral member of our award-winning Client Solutions (Sales) team, this role is focussed on driving revenue growth across all solutions including: branded content, display, filters, influencer marketing and sponsorships within key clients, ensuring retention and long term partnerships
- Our focus will be across the Publicis agencies and the aim is to ensure that LADbible Group is a trusted tier 1 agency partner for business-critical clients
- Craft market-leading proposals that are integrated, smart and perfectly fit the client or agency brief. This will require you to be the linchpin for our internal teams: Data, Intelligence, Creative, Project Management, Strategy, Marketing, Category specialists and Display experts to create and deliver pitches to potential clients to obtain new, or repeat, business opportunities
- Be confident and capable in pitching both proactive and reactive responses
- Hit and exceed personal revenue targets and KPI’s for business you win and manage
- Build strong relationships with key agency personnel and clients from your designated patch
- Create and execute longer term full funnel collaborations and partnerships with relevant brands
- Create and deliver smart category, product and audience insights as part of your proposals
- Immerse yourself within your key clients business in order to enable smart proactive ideas and proposals that demonstrate a deep understanding of their challenges
- Craft brilliant case studies and award entries to delight your agencies/clients and raise the profile of LADbible Group within the industry
- Deliver strong post campaign analysis to enable revenue retention and growth
- Regularly assessing media owner competitors strengths and weaknesses and use this to make commercial product recommendations and support on their development
- Attend relevant conferences
Salary benchmarks
Our take
LADbible Group was founded to revolutionise news and entertainment for the new social media generation. It does this with social media giant brands, such as UniLad and LADbible, providing shareable, viral clips and content. With an agile approach, LADbible group is one of the new age publishers that have quickly become competitors to traditional, mainstream media networks.
In 2018, LADbible Group bought out its biggest rival company, UniLad. Moreover, whilst its audience has traditionally been predominantly male, LADbible Group has also launched a new female-focused brand, Tyla. These moves have successfully led to the company becoming one of the largest social video publishers, with a global audience approaching a billion.
This sector continues to be competitive with Vice acquiring Refinery29 and BuzzFeed, Group Nine Media & Insider all forming an alliance. With a distinct identity and having established a loyal following, LADbible is in a strong position to thrive within this growing market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
41% female employees
-9% employee growth in 12 months
Company
Company values
- Team first
- Problem solving
- Hard work
Company HQ
Shadwell, London, UK
Articles
Leadership
Arian Kalantari
(Co-founder)Having studied at the University of Liverpool, Arian co-founded LADbible Group with Solly in September 2011. He has served as COO since June 2012.
Solly Solomou
(Co-founder & CEO)Solly co-founded LADbible Group whilst studying Business Management at Leeds University.
Diversity, Equity & Inclusion at LADbible Group
- Equal opportunities employer
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