Senior Marketing Automation Specialist, Amplitude
$107-181k
Salary dependent on candidates location
Product analytics company
Posted today
Product analytics company
501-1000 employees
Posted today
$107-181k
Salary dependent on candidates location
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- You’re a strong marketing operations partner who can take a business need, translate it into a technical solution, and execute with minimal oversight
- You have a detail-oriented mindset and take pride in building programs that are accurate, scalable, and reliable
- You enjoy troubleshooting problems, digging into data, and figuring out why something isn’t working, then finding a better way to do it
- You’re curious about new technology and excited to experiment with AI and automation to improve how marketing teams work
- We value people who are collaborative, adaptable, and comfortable working across teams in a fast-moving environment
- 3+ years of experience working in marketing operations or marketing automation, with hands-on experience building and executing programs in Marketo or a similar marketing automation platform
- Experience with Salesforce, including working with leads, contacts, campaigns, and reporting, and an understanding of how marketing automation and CRM systems work together
- Experience managing marketing programs such as email campaigns, nurtures, webinars, events, or other digital programs from setup through execution and reporting
- Strong analytical and problem-solving skills, with an understanding of marketing data, attribution, and funnel management
- Basic HTML/CSS skills and a high level of attention to detail, particularly when building and QAing customer-facing marketing experiences
What the job involves
- We’re looking for a Senior Marketing Automation Specialist to join our Marketing Operations team and help scale the systems and programs that power our global marketing organization.
- You’ll be a key partner to marketers across the business, bringing strong expertise in marketing automation to execute programs, optimize processes, and ensure our campaigns reach the right audiences at the right time.
- You’ll own day-to-day execution in Marketo, partner closely with our Salesforce team, and help improve lead management, scoring, nurturing, and campaign performance.
- This is a great opportunity for a hands-on marketing operations professional who enjoys solving problems, improving processes, and using technology, including AI, to make arketing more effective and efficient
- Own the end-to-end execution of marketing automation programs in Marketo, including audience creation, email and landing page builds, workflows, A/B testing, QA, tracking, and reporting
- Partner with marketers across the organization to translate campaign and program requirements into scalable, high-quality marketing automation solutions
- Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution, in partnership with our Salesforce administration team
- Help manage and optimize our marketing technology stack, identifying opportunities to improve processes, automation, data quality, and overall program efficiency
- Leverage AI and emerging technologies to streamline marketing operations, automate repetitive work, and improve the speed and effectiveness of our marketing programs
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics, including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. The case has since been resolved, and Amplitude continues to release new products and operate at full capacity.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336.1m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Spenser Skates
(Co-Founder & CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(Co-Founder & CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Co-Founder & Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
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