Senior Regional Marketing Manager, Workiva

• Bachelor’s degree in marketing, advertising, communications, business or similar area of study, or equivalent combination of relevant education and experience
• 6+ years of marketing experience with a focus on regional and field/demand generation marketing
• Field/demand generation marketing in LATAM
• Business-level fluency in English, Portuguese and Spanish
• Reliable internet access for any period of time working remotely, not in a Workiva office

Desirable

• The Senior Regional Marketing Manager- Latin American (LATAM) is responsible for deploying and optimizing demand generation marketing programs across LATAM leveraging the full marketing mix to support Workiva’s revenue goals
• As a member of the demand generation team, you will collaborate closely with your marketing peers to deliver strategic plans that support new logo acquisition and customer expansion across the region
• This person will also work closely with our LATAM Sales team, Partner, and Customer Success teams to ensure the successful delivery of strategic go-to-market (GTM) strategies
• The position will closely monitor and measure programs against key metrics, analyzing and reporting performance to Marketing and Sales leadership, along with optimization recommendations
• As Senior Regional Marketing Manager- LATAM, you are a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion
• You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth
• Own strategic vision, planning, and execution of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth
• Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the LATAM GTM strategy that drives regional expansion
• Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for LATAM
• Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. Develop a clear understanding of the partner program and the nuances in working with tiered partners
• Work closely with the sales and inside sales teams to deliver customized pipeline generation programs
• Build a strategy for experiential marketing in LATAM. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines
• Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts
• Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement
• Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing. This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end
• Travel to select regions to provide onsite support for events as needed