Product Lead, Two Circles
Data-driven sports marketing
Open for applications
Data-driven sports marketing
501-1000 employees
Open for applications
501-1000 employees
Company mission
To use data to grow the value of sports.
Role
Who you are
- Bachelor's degree in a relevant field (Computer Science, Product Management, Business Administration, Economics) or an equivalent combination of education and experience
- Minimum of 5 years of experience across product management, Business Analyst, or digital consulting, with a track record of delivering successful digital products
- Strong analytical, communicative, and collaborative skills, with experience in developing and measuring product metrics
- Strong core consulting skills and capabilities including client management, slide building and cost analysis
- Good understanding of business development processes
- Familiarity with Agile methodologies, product development tools such as JIRA, Asana, Trello, or similar tools
- Proven ability to work cross-functionally with design, data analysis, and engineering teams to deliver successful products
- Knowledge of the sports industry and a passion for sports developments and trends
What the job involves
- Lead the development and execution of digital product strategies and roadmaps for Two Circles' clients in the sports industry
- Collaborate with cross-functional teams, including the data analysis, design, and engineering teams, to deliver high-quality digital products on time and within budget
- Work closely with internal and external teams to define, capture, and prioritize requirements, ensuring alignment with business objectives
- Define processes, map customer journeys, and user stories, with a focus on optimizing business processes and identifying areas for improvement
- Collaborate with designers to create cutting-edge functional and aesthetically delightful experiences that align with business goals
- Analyze user behavior and prioritize user needs, defining features and functionality for multiple products at once by adopting a metrics-driven approach
- Ensure that all products managed meet and exceed the highest experience and quality expectations within the digital product industry, while also addressing business requirements
Salary benchmarks
Our take
Two Circles is a digital sports marketing agency that develops and executes marketing strategies for sports-based companies, supplying the means to maximise sponsorship rights fees, increase commercial performance, engage the right audiences, and use data to inform future strategy.
As well as delivering front-running marketing tech and services for the sports industry, the company also dedicates itself to improving diversity and inclusion in sports, including its "Diversity in Sports" mentoring program that aims to accelerate the growth of under-represented talent across the industry.
Two Circles works with more than 300 sports rights holders including the likes of the NFL, UEFA, F1, and the ICC as well as $1bn sponsorship revenues. A series of acquisitions have contributed to the expansion of the business - for example, that of Australia-based digital specialist Codeware, which came alongside the opening of a Melbourne office, has enabled it to grow its presence in the Oceania region and bolster its tech offering
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Renowned Team Days often throughout the year
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Summer Away Days
- 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event’ and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
- Private healthcare (Vitality) and/or Health Care Plan (Medicash)
- Mobile phone contribution
- Sport Challenge contribution
- Gym membership contribution
- 2x annual kit drops
Company HQ
Holborn, London, UK
Articles
Leadership
Gareth Balch
(Chief Executive)Previously worked in Commercial Strategy at Manchester City Football Club. Also a Former Director at Goodform.
Diversity, Equity & Inclusion at Two Circles
- Two Circles strives to be a leader in D&I, and though as a business we are by no means the finished product, we are committed to being an agent for change across sports. This means challenging the status quo, giving voices to those previously voiceless, and being an advocate for inclusion.
- Two Circles is committed to creating and maintaining a work environment that is welcoming, and where Two Circlers feel safe and free to be themselves. How we do this is led by our People, Diversity & Inclusion Manager – a full-time role created within the business in 2022.
- Two Circler-led Forums – which currently include Change the Game (dedicated to women in sport), the Ethnicity Network, and the LGBTQ+ Network – provide a safe and welcoming space to address key topics affecting our society today, and meet regularly to influence Two Circles commitments, both internally and externally. Recently these have included our leadership structure, language used across the company and clients we work with.
- Across the year, we use internal and experts to educate and upskill our business in creating and maintaining an inclusive work environment, while we are audited annually against global multi-national corporations on the Global DEI benchmarks Commentary. In our last audit we were rated as “better developed than many larger and more-resourced organisations”, something we are very proud of!
- All our recruitment processes ensure applicants are judged on their suitability without discrimination, and we work with every Two Circler on an individual basis to design roles and career pathways that align with their interests.
- We also run Diversity in Sports, a six-month mentoring programme that accelerates the growth of under-represented talent across the industry. Launched in 2019, the programme offers opportunities and resources to develop well-rounded skills to help pave a career in the sports industry – and it is open to anyone who has faced career barriers.
- In the UK, our internship opportunities have also been established as a Positive Action Scheme, meaning they are open only to applicants from underrepresented or disadvantaged groups.
- Two Circles works with a range of charitable organizations who are using sports to represent, and improve the lives of, people who have faced exclusion. This includes our pro bono charity partnership with Special Olympics GB, the sports organization for children and adults with intellectual disabilities. We are also proud shirt sponsors of Surrey Cerebral Palsy, the football club that is on the charge to the Cerebral Palsy National League, while we have a number of client projects driving the growth and inclusivity of Paralympic and women’s sport globally.
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