Digital Marketer & Demand Generation Specialist, Clarify Health Solutions

• This is an exceptional opportunity to build marketing programs from the ground up, with significant autonomy and direct impact on company growth
• You have an enthusiastic, energetic personality; inquiring, investigative mind
• You enjoy finding data and statistical patterns in large datasets
• You value working with hardworking, curious, and supportive teammates
• You embrace change as an opportunity to learn
• You believe diversity of thought improves our outcomes
• You have a desire to build technologies that will shape the future
• You take great care in the details
• 3-5+ years of B2B marketing experience, preferably in SaaS, healthcare technology, or enterprise software
• Proven track record in demand generation with measurable pipeline contribution
• Strong understanding of account-based marketing principles and execution
• Hands-on experience with SEO, paid search, and paid social campaigns
• Proficiency in using AI tools to support a variety of marketing tactics (content creation, research, optimization, etc.)
• Excellent written and visual communication skills — you can create a compelling presentation and write engaging copy
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
• Analytical mindset with comfort using data to drive decisions and demonstrate ROI
• Professional and creative problem-solver and self-starter with strong logistical, organizational, and interpersonal skills who can operate effectively in a startup environment

Desirable

• We’re seeking a versatile digital marketer who will be instrumental in driving demand generation and building our market presence. This role combines strategic campaign development with hands-on content creation and execution
• You’ll work directly with the Head of Marketing to launch targeted campaigns, generate a qualified pipeline, and establish Clarify as a thought leader in healthcare technology intelligence, optimization, and tech-enabled outcomes
• Demand Generation & Campaign Strategy
• Lead, design, and execute a comprehensive demand generation strategy and campaigns
• Work closely with product marketing and commercial leadership to drive demand for our software and tech-enabled services solutions within target accounts
• Design and execute targeted account-based marketing (ABM) campaigns aligned with sales priorities
• Prepare campaign playbooks for BDR/Sales teams with clear multi-channel outreach and nurture/follow-up strategies
• Track campaign performance, analyze metrics, and continuously optimize for pipeline generation
• Content Strategy & Creation
• Own the development of a content strategy and creation of content (white papers, case studies, e-books, webinars, videos, etc.) that drives demand and aligns with the stages of the buyer’s journey
• Create compelling customer-facing presentations and slide decks that communicate our value proposition
• Develop case studies and customer success stories that demonstrate real-world impact
• Build content assets for campaigns, including emails, web copy, one-pagers, and blog posts
• Organize and execute customer webinars from concept through post-event follow-up
• Digital Marketing & Conversion Optimization
• Drive inbound traffic and lead generation through SEO, generative engine optimization (GEO), and paid search/social strategies
• Drive creation of compelling ad campaigns and landing pages for each stage of the buyer’s journey
• Build and optimize conversion paths across the customer journey
• Implement modern SEO and GEO strategies optimized for AI-powered search experiences
• Manage paid search and social campaigns with a clear ROI focus