Director of Brand Marketing, Thesis
$155-175k
+ Equity Package
Office located in Union Square, NY / Flatiron, NY / Madison Square Park, NY
Personalized brain supplements
Be an early applicant
Personalized brain supplements
21-100 employees
Be an early applicant
$155-175k
+ Equity Package
Office located in Union Square, NY / Flatiron, NY / Madison Square Park, NY
21-100 employees
Company mission
To promote mental health and wellness for everyone.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- Proven experience (5-7 years) in brand marketing with a track record of successful campaigns, ideally with health and wellness brands
- Demonstrated experience and / or strong personal interest in the health and wellness space. You eat, sleep, and breathe all things health, wellness, and performance
- Strong analytical and strategic thinking skills with scrappy execution abilities; the ideal person will be a brand marketer with a performance mindset
- Deep understanding of social / content platforms, the creator economy, and brand storytelling
- Excellent written and verbal communication skills, including strong copywriting skills and experience writing with a specific, existing brand tone
- Experience overseeing content production, managing both internal and external teams / agencies / freelancers, and producing high quality work in tight timelines
- Proficiency in marketing tools, analytics platforms, and social media
- Creative mindset with a passion for storytelling and design
- Ability to thrive in a fast-paced, collaborative environment
What the job involves
- As a pivotal member of our team, Thesis’ Brand Marketing Director is responsible for owning how the world experiences Thesis, including shaping and elevating our brand’s presence and engagement
- The Brand Marketing Director will lead the development, organization, and execution of brand storytelling, content, community, and partnerships
- This role will work closely with marketing, creative, and product teams and requires a mix of exceptional creative vision, strong strategic thinking, and diligent hands-on execution
- Spearhead the development and execution of comprehensive brand strategies, aligning them with Thesis’ brand positioning, voice, visual identity, and key messaging that resonates with our target audience
- Take charge of creating, implementing, and managing innovative marketing campaigns that enhance brand visibility and drive meaningful customer engagement
- Work closely with cross-functional teams, including creative, product, design, and growth to ensure brand consistency and cohesion in all communications
- Evolve and maintain brand guidelines, meticulously ensuring adherence across all marketing collateral and touchpoints
- Stay informed about industry trends, competitor activities, and market dynamics to provide valuable insights that inform strategic decision-making
- Lead the development and execution of compelling and consistent concepts across various channels (campaigns, digital, product, retail, and more), ensuring alignment with brand messaging and positioning
- Oversee Thesis’ content strategy, marketing calendar, and production across platforms and with both internal and external counterparts
- Develop and scale Thesis’ social presence to drive engagement and build community
- Identify, source, and execute brand collaborations, influencer / creator partnerships, commercial partnerships, and other activations that drive awareness, engagement, and brand growth
- Cultivate and manage relationships with media partners and key stakeholders to amplify our brand presence
- Analyze performance and success metrics of campaigns and identify opportunities for business growth
- Utilize analytics and key performance indicators to measure the effectiveness of marketing initiatives and provide strategic insights for continuous improvement
Our take
Thesis is a company that provides personalized supplements to support and improve brain function. As the first company to take a tailored approach to the field of nootropics, the company's approach stands out among other brain supplement providers, and it makes them one to watch moving forward.
Using Thesis is fairly easy. Customers take a short quiz that includes their goals and insights into their brain chemistry, then receive a starter kit of four sample blends. Then, dependent on their experience, they can further tailor their package with help from a wellness coach and nootropics experts.
Thesis' products are all formulated with proven active ingredients, and have been well-received so far, boasting a host of positive reviews. With good funding secured, the company can move ahead with key hires and expand out its product selection, as well as invest in more clinical trials.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$8.4m
SERIES A
Oct 2022
$5.1m
SEED
Total funding: $13.7m
Company benefits
- 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
- 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 📈 401k to help you plan for the future
- 🏖 Unlimited PTO because we respect the need for work/life harmony
- 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- 🌎 International work week
Company HQ
Flatiron District, New York, NY
Leadership
Dan Freed
(CEO)Former Head of Operations at Hickory. Prior to this, they worked as a chef for a number of years.
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