Brand & Content Marketing Manager, Arbor Education
£38.3-45k
2 days a week in office
We helps schools transform the way they work using data
Posted today
We helps schools transform the way they work using data
101-200 employees
Posted today
£38.3-45k
2 days a week in office
101-200 employees
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- B2B Writing & Editing: A strong writer who produces clear, engaging long- and short-form content with high editorial standards (SaaS or EdTech experience preferred)
- Channel Operations: Hands-on experience operating a CMS, managing organic LinkedIn and applying core SEO/AEO principles
- Pipeline-Driven Producer: Proven track record of creating content tied directly to lead generation, gating strategies and nurture journeys
- AI-Native Mindset: Active user of AI-assisted tools (e.g., Claude, Gemini) to work faster, scale output and build reusable team workflows
- Data-Literate: Comfortable reading sales funnels, content performance metrics and building reports in HubSpot
- Brand Sensitivity: A keen eye for visual detail and strict alignment with brand guidelines with experience briefing design teams effectively
- Organised & Agile: Able to balance multiple concurrent campaigns, channel operations and ad-hoc business requests
- B2B Context: Understanding of complex buying cycles, multi-persona landscapes and how brand equity drives trust
- Tech Stack Experience: Canva, Claude, Gemini, GA4 and HubSpot
What the job involves
- As our Brand and Content Manager, you’ll be the engine behind the day-to-day content pipeline and brand channels for Arbor and the wider Arbor School Management Suite
- Working closely with product marketing, demand generation and commercial teams, you will turn complex customer insights and internal expertise into clear, compelling stories that build brand trust and drive demand
- Whether you're publishing blog posts, designing quick-turn social assets, or scaling output with AI workflows, you will own the end-to-end production of content that lands with impact across all our owned channels
- Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts
- Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy
- Support flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands
- Repurpose long-form assets into engaging, short-form formats across multiple marketing channels
- Partner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets
- Collaborate with Product Marketing to map product messaging directly to key buyer personas
- Create on-brand visual assets using Canva and AI tools
- Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests
- Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business
- Execute group SEO and AI Engine Optimization (AEO) workflows, tracking organic visibility and AI-referral growth
- Seed content within the Arbor Community platform to deepen engagement with our user base
- Protect and champion Arbor brand guidelines, keeping our asset libraries updated and flagging off-brand work
- Support the delivery of print and event collateral, including supplier coordination
- Track and report on gated content leads, webinar attendance, asset downloads, web sessions and AI-driven referrals
- Embed AI-assisted workflows into your daily routine to compress production timelines and raise overall output quality
- Oversee freelancer and agency support, managing briefs and maintaining strict quality control
Application process
- Phone screen
- 1st stage
- 2nd stage
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$4.1m
EARLY VC
Dec 2018
$2.4m
EARLY VC
Total funding: $14.2m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity, Equity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
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