Senior Performance Marketing Manager, Fictiv
$155-210k
+ $30,000 yearly variable
More information about location
Digital manufacturing ecosystem
Be an early applicant
Digital manufacturing ecosystem
201-500 employees
Be an early applicant
$155-210k
+ $30,000 yearly variable
More information about location
201-500 employees
Company mission
To simplify the process of sourcing the custom mechanical parts required for new product development and introduction into the market.
Role
Who you are
- A data-driven Performance Media marketer with 5 to 8+ years of experience in performance or demand generation roles, ideally in B2B SaaS or technology
- Skilled across multiple paid platforms (Google Ads, LinkedIn, Meta, Twitter/X, Reddit) with hands-on experience optimizing CPL, CPA, and pipeline contribution
- Strong analytical acumen—proficient with attribution, UTM tracking, and tools like Google Analytics, Marketo, Sigma, and ad dashboards
- A/B testing mindset—comfortable running multivariate tests on creative, copy, audiences, and landing pages
- Collaborative by nature, with proven experience partnering with sales, RevOps, and design to align campaigns with revenue goals
- Curious, fast-moving, and highly organized—equally comfortable in strategy sessions and in-platform execution
- Channel owner and strong communicator., keeping other members of the GTM org, and senior leadership, informed and confident on Performance Media strategy and performance This includes both in-person and asymmetrical comms (eg: regular weekly reports and insights)
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch
What the job involves
- We’ve built a strong foundation for demand generation, and now we’re looking for a Senior Performance Marketing Manager to take our paid media strategy to the next level—driving measurable revenue impact in an industry still dominated by legacy players
- At Fictiv, you’ll be more than a campaign manager. You’ll be a revenue driver—owning a multi-million-dollar media program that fuels our growth and creates measurable impact
- You’ll operate with the creativity of a startup and the rigor of enterprise marketing, building a playbook that sets us apart from competitors and accelerates our digital-first growth trajectory
- This role is for a full-funnel digital marketer with deep expertise in performance media, experimentation, and data-driven optimization
- You’ll own paid acquisition end-to-end, from strategy and execution to reporting and iteration, while collaborating across RevOps, sales, product marketing, design, and engineering to create a seamless revenue engine
- Own Paid Acquisition: Own the Strategy, performance, and management of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
- Optimize the Funnel: Improve conversion rates from impression to opportunity by refining targeting, creative testing, bidding strategies, audiences and user journeys, and landing page experiences
- Drive Revenue Impact: Partner with RevOps to ensure accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery
- Experiment & Expand: Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth
- Measure & Report: Deliver clear insights and recommendations weekly, surfacing high-impact learnings that inform budget allocation, creative strategy, and cross-channel efficiency
- Collaborate Cross-Functionally: Align messaging and targeting with product marketing and sales, ensuring paid media contributes directly to pipeline acceleration. Work with our site and customer journey teams to optimise the user journey and improve lead volumes / unit economics
- What Success Looks Like
- 90 Days: Demonstrate ownership of all digital performance media. This includes hitting volume and unit-cost KPIs, regular exec-facing reporting, and delivering a Performance Media plan for future growth
- 6 Months: Deliver 200+ high-intent leads per month at a competitive CPA; expand presence across upper-funnel channels to lift brand awareness and direct traffic
- 9 Months: Demonstrate full-funnel media impact—integrating paid ads, messaging, and nurture flows into one connected path with measurable pipeline contribution
- Key Metrics
- +30% increase in monthly qualified lead volume / cost-per-qualified-lead within twelve months
- Maintain CPA <$650 across all channels
- Deliver 20% lift in engagement via coordinated cross-channel targeting
- Surface 3+ insights per quarter that improve performance across adjacent channels (web, email, attribution)
- What Your Day-to-Day Looks Like
- 60%: Hands-on campaign management—bids, targeting, creative launches, optimizations
- 30%: Data analysis and reporting—surfacing insights, monitoring CAC, LTV, ROI
- 10%: Strategic alignment and comms with leadership and cross-functional teams
- Your week starts with action, midweek is experimentation, and Fridays are for strategic review and planning
Our take
Fictiv is a digital manufacturing ecosystem that enables companies all over the world to acquire parts and components quickly. Its digital platform and global partner network provide a powerful palette of features, with the company positioning itself as the Amazon Web Services of hardware.
Also on offer from Fictiv is 3D printing, with the platform taking advantage of a range of technologies in this area. This makes it possible for businesses to obtain production-quality parts, without having to invest in tools and expertise.
The company has also leveraged technology in order to provide customers with access to a wide range of capabilities through components. With the 3D printed materials market set to reach $18 billion by 2030, Fictiv is well-placed to benefit from this significant growth, especially following its significant investment in accelerating product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
SERIES E
Feb 2021
$35m
SERIES D
Total funding: $193m
Company benefits
- Monthly virtual work stipend
- Wellness stipend
- Paid volunteer days
- Learning and development stipend
- Paid parental leave
- Equity options
Company HQ
SoMa, San Francisco, CA
Leadership
Dave Evans
(Co-Founder & CEO)They hold a BS in Mechanical Engineering from Stanford and served as the Lead Hardware Engineer at Ford before co-founding Fictiv in 2013.
Nathan Evans
(Co-Founder & CXO)They earned a BA and MA from Stanford. They then founded Citizens of Wine and worked as an Associate at Seven Hills.
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