Senior Social Media Manager, MasterClass
$142-170k
More information about location
Streaming platform for learning
Be an early applicant
Streaming platform for learning
501-1000 employees
Be an early applicant
$142-170k
More information about location
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- You have a proven track record of 7+ years owning organic social for a recognized brand, with experience building and growing engaged audiences
- You bring deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences
- You’re equally comfortable with strategy and hands-on execution, moving seamlessly from big-picture thinking to bringing ideas to life
- You’re data-driven, using social performance and audience insights to inform content, formats, and strategy
- You’re a strong cross-functional collaborator who thrives in fast-paced environments, stays close to internet culture and trends, and can translate them into relevant, brand-appropriate content
- This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada
What the job involves
- As Senior Social Media Manager, you’ll help shape how MasterClass shows up across social, with a particular focus on bringing MasterClass Certificates to life for professional audiences
- You’ll own the end-to-end organic social strategy and execution for Certificates—from campaign kickoff and creative development through launch, optimization, and ongoing storytelling—while also contributing to evergreen and broader brand social initiatives
- This is a highly collaborative and hands-on role for someone who loves moving between big-picture strategy and execution
- You’ll partner closely with Creative, Marketing, GTM, and cross-functional teams to build social programs that grow engaged audiences, strengthen the MasterClass brand, and turn performance insights into smarter content
- You’ll also have the opportunity to help define how we use AI to evolve our social workflows and creative process as the business grows
- Own the end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization
- Develop and manage social content primarily across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience
- Partner closely with Creative, Marketing, GTM, and other cross-functional teams to develop compelling social concepts and ensure social is integrated throughout campaign planning and execution
- Use social performance data and audience insights to continuously refine content, formats, and channel strategy, clearly communicating learnings and recommendations to stakeholders
- Contribute to evergreen and ad-hoc MasterClass social initiatives while helping develop AI-enabled frameworks and workflows that make our social organization more creative, effective, and efficient
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories, including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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