Social Media Manager, Descript

• 3–5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
• Deep familiarity with the current social media and new media landscape
• Proven ability to build social systems and programs, not just manage a content calendar
• Strong writer; can produce platform-native content across tones and formats
• Data-informed approach to optimization and growth

Desirable

• Social media is one of the most visible expressions of who Descript is, and right now, we have an opportunity to do it much better
• We're hiring a Social Media Manager who understands the new media landscape, knows how to build systems (not just post content), and is excited to make Descript's presence something people really want to follow
• This role goes beyond owned channels. You'll own Descript's employee advocacy program—surveying employees, building training, and enabling them to show up authentically online
• You'll support executive thought leadership, working directly with our “first team” executive
• And you'll work cross-functionally to make sure launches, campaigns, and content from across the company reach the right social audiences
• Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
• Develop channel-specific strategy that plays to each platform's strengths and audience
• Build a content calendar, publishing cadence, and engagement framework
• Build a system to transform one piece of content into multiple platform-native formats
• Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
• Produce or direct the production of short-form social content
• Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
• Build a social listening system that surfaces opportunities for brand participation
• Develop and maintain a response framework and community management guidelines
• Build a program that makes it easy for employees to amplify company content and create their own—with Descript as the tool, turning posts into living product demos
• Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation
• Own execution of Descript's executive social program—managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning
• Within your first 12 months, you will:
• Deliver a documented social strategy with channel prioritization and measurement framework
• Launch Descript's employee advocacy program, including training curriculum and enabling tooling
• Establish executive thought leadership support for at least 3 Descript leaders
• Show measurable audience growth and engagement improvement across owned channels