ABM Manager, Torch

• Proven track record in B2B ABM strategy and execution
• Experience targeting enterprise buyers including:
• CHROs and L&D leaders
• Functional leaders across departments (Sales, Product, Marketing, etc.)
• Experience with Marketo and Salesforce
• Strong project management capabilities
• Experience designing and managing executive-level event programs
• Demonstrated success coordinating with multiple agency partners
• Ability to travel quarterly for executive events across US and for Torch company retreats

Desirable

• We're seeking an experienced ABM Manager to develop and execute our account-based marketing strategy on a contract basis
• This role will be instrumental in driving our enterprise expansion, working directly with our CMO, CRO, and their teams to create and implement targeted campaigns for key accounts
• Design and implement comprehensive ABM strategy for target accounts
• Develop account selection methodology, tiering criteria, and key monitoring signals in partnership with sales
• Create channel strategy and tactical marketing approaches
• Integrate ABM initiatives with existing marketing programs
• Lead account research and insights gathering with SDR team
• Design and orchestrate multi-channel ABM campaigns
• Develop custom content strategy and execution
• Develop and optimize sales outreach sequences for different customer segments
• Develop and maintain sales pitch decks and talking points
• Plan and oversee virtual events and webinars
• Plan and oversee executive event strategy, including (Quarterly salon-style dinner series across US locations, Executive coach-led discussions, Vendor sourcing and management)
• Execute campaigns using our marketing technology stack
• Coordinate with existing agency partners for content, creative, and paid media
• Contract role, up to 40 hours per week (with potential for transition to Full Time employment)
• Direct collaboration with CMO, CRO, and their teams, reporting to CMO