Creative Strategist, Who Gives a Crap
9 Month Contract
More information about location
Bamboo & recycled toilet paper
Be an early applicant
Bamboo & recycled toilet paper
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To provide everyone with access to forest-friendly, sustainable, and soft toilet paper.
Role
Who you are
- You’re a strategic thinker with a bias for action:
- You don't wait for a brief to land on your desk to identify a gap. You proactively find creative opportunities to unlock growth, using a mix of qualitative insight and quantitative signals (like hook rates and CTR) to defend your recommendations. You understand that creative behaves differently on Meta than it does in a magazine, and you know how to adapt your strategy accordingly
- You’re a master collaborator and storyteller:
- You can translate broad brand platforms into actionable creative territories that scale. You’re comfortable challenging agencies and stakeholders respectfully, using evidence and context to maintain a high bar. Plus, you’ve got a working knowledge of tools like Adobe Premiere or Photoshop, allowing you to make quick tweaks to accelerate testing when the moment strikes
- You have sharp analytical skills to turn data into actionable insights:
- You are skilled at reviewing different datasets to identify patterns and commercial opportunities. You can interrogate hook rates, scroll-stop data, and conversion signals to drive improvements, and tell a compelling story that shapes what we make next. You're comfortable presenting your findings to stakeholders to drive decision making
- One of your first major pieces of work will be a full audit of our current performance creative strategy - assessing what's working, what isn't, and where the biggest opportunities lie to refine or overhaul our approach. You're comfortable going deep into the detail while keeping one eye on the bigger picture, and you know how to translate analysis into a clear point of view that the business can act on
- You are adaptable to change:
- Our business is growing rapidly, and there is a lot of change in flight. You are someone who is adaptable, can roll with the punches and is comfortable with ambiguity. You know how to cut through the noise to remain focused on what really matters to deliver results — and, crucially, you are skilled at bringing others on the journey with you
- You are self-directed and proactive: you have the ability to create your own structure when one isn't handed to you — setting your own priorities, flagging blockers early, and identifying where you need additional support or input
- You give a crap:
- Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
- If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself
What the job involves
- We’re looking for a Creative Strategist to join our UK Local team on a 9-month contract
- We are looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance
- We want you to build and deliver a plan that drives both heart-tugging brand impact and a measurable improvement in commercial performance
- Reporting to the Director of Growth Marketing (UK), you’ll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction
- You’ll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams
- The global crossover: Because we operate as a truly global team, you’ll be collaborating closely with our creative powerhouses in Australia. This requires a bit of schedule flexibility for early morning calls (typically 7-8am) to ensure we’re aligned and moving at pace across time zones
- If you worked here this past month here are some things you might have been involved in:
- Built and scaled the UK creative engine: You’d be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we’re showing up effectively across the whole funnel
- Crafted "strategically sharp" briefs: You would have written inspiring briefs that didn't just ask for "an ad," but defined the specific audience tension and the commercial problem we’re trying to solve
- Led our Meta agency partner: You’d have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality
- Masterminded a testing roadmap: You wouldn't just be "guessing"—you’d be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign
- Collaborated on Limited Editions: You might have provided the UK "lens" for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand
Salary benchmarks
Our take
Who Gives a Crap is a B Corp certified company that manufactures recycled-paper and bamboo toilet roll, alongside other eco-friendly paper-based household products. The company donates 50% of its profits to building sanitary facilities in developing countries, and has funded projects to the tune of millions to date.
Originally founded in Melbourne, the direct to consumer brand now serves multiple markets across the UK, US, Canada, Australia and Europe. The company's commendable message and sustainability credentials have resonated strongly with consumers, especially as more and more people aim to put their purchasing power to good.
With over 40% of the world's population still lacking access to safe toilets, and almost 800 children per day dying from diseases caused by poor water and sanitation, Who Gives a Crap is well positioned to make a real impact to people's lives. The brand continues to grow in popularity, and has become the UK's third biggest non-supermarket brand. This isn't enough for the company though and hopes to become even bigger and better.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2021
$29.6m
LATE VC
Nov 2015
$0.2m
SEED
Total funding: $29.8m
Company HQ
CBD, Melbourne, VIC
Leadership
Simon Griffiths
(Co-Founder & CEO)They studied at the University of Melbourne, before working as Director of Shebeen from 2009 to 2016. In 2010, they co-founded Who Gives a Crap, and have been CEO since.
Jehan Ratnatunga
(Co-Founder & VP of Strategy and Growth)Having spent 4 years as a BCG Associate, they worked at Foxtel and spent 7 years at YouTube in Strategy until 2019. In 2010, they co-founded Who Gives a Crap, and have been VP of Strategy and Growth since 2019.
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