Consumer PR & Communications Manager, Pernod Ricard
Wine and spirit seller
Be an early applicant
Wine and spirit seller
1001+ employees
Be an early applicant
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- Are a seasoned consumer PR & communications expert with experience in agency or in-house
- Have proven experience of managing successful global PR & brand communications programs / campaigns – ideally in the sports culture space
- Have a passion for and/or knowledge of whisky/sports culture/modern luxury
- Know how to land earned conversation across the full media and social landscape
- Have strong expertise in social media / influencer marketing, event management experience and the ability to effectively plan and execute high-profile media events to communicate a wider marketing platform
- Are exceptionally well organised with ability to work autonomously and prioritise busy workload
- Can influence and interface effectively and professionally with other departments and company directors/stakeholders (in particular Marketing)
- Full understanding of and ability to interpret marketing strategies
- Ability to represent Chivas Brothers and Pernod Ricard externally and to media with authority
- Must have impeccable attention to detail and highly creative mind, with strong writing and presentation skills
What the job involves
- This position sits in our Chivas Brothers business
- The dynamic Communications Department at Chivas Brothers brings together a team of talented individuals split between London and Glasgow
- We represent a diverse mix of disciplines and expertise from global consumer PR & brand communications to content production, to influencer and experiential marketing, to corporate communications, internal communication & culture, sustainability & responsibility, and engagement, across the full suite of stakeholder groups
- Adept at relationship building, message crafting and storytelling in new and innovative ways, the team is committed to developing compelling narratives, engaging experiences and creative content about our company and Scotch whisky portfolio
- The result is true advocacy and authentic third-party endorsement internally and externally
- Together the team sits at the heart of our company, reporting to the Chairman & CEO, and working closely with all functions of the business to provide communications consultancy and support for the entire business
- To develop and implement the annual global consumer PR & communications plan and related initiatives, campaigns and sports culture partnerships for Chivas Regal, the iconic blended Scotch whisky, and one of Chivas Brothers’ key strategic brands
- To raise the brand’s profile and engagement levels with key media, influencers, channels, and within the Pernod Ricard Group, through developing creative and engaging global PR & Comms strategies that will drive earned reputation vs competitors, generating positive coverage and social conversation across relevant audiences, rooting the brand in culture
- Working in to the Global Senior Consumer PR & Communications Manager, successfully lead the day-to-day and use strategic planning to develop and deliver creative and dynamic global PR & communications plans, initiatives, and assets for Chivas Regal, with a focus on the brand’s sports culture platform
- Utilise the brand’s high profile global partnerships and compelling storytelling to a) drive brand credibility and relevance across key audiences and b) drive positive earned impact at scale, placing Chivas Regal at the heart of culture as a modern luxury icon
- Translate the global marketing strategy for earned audiences, activating plans across the full conversation ecosystem, and earned communications channels, to include social, online, print and broadcast target media audiences, influencer groups, publishers’ platforms
- Support the brand’s key innovation pipeline, crafting engaging 360 communications strategies that cut through the conversation
- Collaborate closely with Chivas Regal marketing team to ensure 360 integrated campaigns, providing always on strategic counsel on earned communications and assets
- Oversee management of global PR/communications agencies and delivery of the agreed scope of work, ensuring activities perform well against objectives
- Develop and distribute brand PR communications assets for use by market companies, providing global always on counsel to support local market PR plans
- Support the wider business S&R initiatives and ambitions through brand storytelling via newsworthy and ownable S+R narratives that aim to drive positive societal and environmental change
- Internally, you’ll work closely with the marketing function and the wider communications team, as well key drive markets globally
- Externally, your contacts will be media, people of influence, content creators, agencies partners and brand partners
Application process
- End Date: January 19, 2025
- Target Hire Date: 2025-04-01
Salary benchmarks
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- We are convivial because our brands, businesses and people share a belief that we humans need to come together to create joyful moments. We are connected by conviviality across the globe and we are proud to belong to our global community. We support and believe in each other with mutual trust
- We are responsible, and this means respecting each other, our communities and our planet as we strive for a more convivial world without excess. At work this means we are committed to care and have a strong sense of ethics in everything we do
- We are successful and as the world No. 2 in wines and spirits we have a long-term outlook that aims for industry leadership, innovation and sustainable growth. We embrace our entrepreneurial spirit and harness our passion for our work. Our decentralised business means we are empowered to perform at our best
Company HQ
L'Europe, Paris, France
Articles
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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