Product Marketing Specialist, Firstbase.io

$120-155k

Offers equity and amazing annual bonuses

Salesforce
Hubspot
Mid level
New York
Firstbase.io

All-in-one Company OS

Open for applications

Firstbase.io

All-in-one Company OS

21-100 employees

FintechB2BEnterpriseComplianceBusiness IntelligenceSaaS

Open for applications

$120-155k

Offers equity and amazing annual bonuses

Salesforce
Hubspot
Mid level
New York

21-100 employees

FintechB2BEnterpriseComplianceBusiness IntelligenceSaaS

Company mission

To help define how founders across the globe launch, manage, and grow their businesses.

Role

Who you are

  • 3+ years of experience as a Product Marketing Specialist, Performance Marketing, or Growth Marketing
  • Are an excellent writer and a native English speaker
  • Experience in Tech B2B Marketing is highly required
  • Excellent communication skills: collaborate effectively across internal teams and with external partners
  • High integrity and a customer-first mentality
  • Analytical background: you can investigate and understand data to drive action and results
  • Have worked with a marketing automation system in the past (Hubspot, Salesforce, or similar)
  • Self-starter mindset

What the job involves

  • We are looking for a Product Marketing Manager to take full responsibility for our inbound marketing strategies and product positioning including social media, landing pages, blogs, and lead generation
  • This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue with the internal customer base and new prospects
  • Work with business lead to come up with a strategy for customer growth, acquisition, and retention
  • Create insightful and knowledge-packed content to attract and engage our target personas across multiple channels such as blogs, web and landing pages, social media, and emails
  • Measure and optimize the content marketing campaigns across various channels
  • Manage the acquisition funnel
  • Enable the growth & adoption of Firstbase.io’s products within our existing user base and external channels
  • Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries
  • Aggregate and vet user feedback to drive meaningful recommendations and insights for the business lead

Our take

Setting up a successful startup is a struggle for dozens of different reasons, including the incredible complexity of ensuring your business is legally compliant. It's especially tricky for foreign founders seeking to start a US-based business.

Firstbase.io is an all-in-one OS that addresses the common challenges faced by entrepreneurs through its automated business incorporation service. It is how the company initially attracted tens of thousands of fans from 180 countries. Building upon this initial success, Firsbase.io has expanded its product offerings to tackle a range of issues that startup founders often encounter. By developing a suite of tools and services, Firstbase.io aims to support entrepreneurs in overcoming some of their most daunting obstacles.

Since founding in 2018, Firstbase has become a leader in the company formation landscape. Having successfully guided over 25,000 innovators to bring their business dreams to life.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

25% employee growth in 12 months

Company

Funding (last 2 of 5 rounds)

Mar 2024

$1.5m

CONVERTIBLE

Oct 2023

$0.4m

CONVERTIBLE

Total funding: $2.3m

Company benefits

  • Hybrid work environment. Remote team + offices in NYC and São Paulo
  • 21 days of PTO + birthday off. We offer flexibility to allow people to relax and recharge whenever they need it
  • Build your ideal work setup. We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase
  • Health Insurance. Firstbase offers health insurance reimbursements to both US and international employees
  • Company retreats. As a remote-first company, we have in-person team retreats where we work and have fun all together
  • Annual bonuses. Annual bonus account for up to 10% of the employee's yearly base salary
  • Learning & development. We provide a stipend together with resources to help people grow and develop in their careers

Company HQ

Civic Center, New York, NY

Leadership

Mark Milastsivy

(Founder & CEO)

Founded Firstbase out of Y Combinator W21.

Salary benchmarks

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