Principal Public Relations Manager, 6sense
$130-165k
Salary may vary by location
Marketing engagement platform
Be an early applicant
Marketing engagement platform
1001+ employees
Be an early applicant
$130-165k
Salary may vary by location
1001+ employees
Company mission
To empower clients to gain predictable and consistent revenue growth, harnessing the power of artificial intelligence, machine learning, and big data.
Role
Who you are
- Ou are a brilliant communicator, curious story-seeker, and wizard with words
- You have a passion for storytelling that starts with knowing the right story for the right audience and developing a compelling pitch to secure the coverage
- You have a natural ability to develop strategy and drive execution
- 8+ years professional experience in Public Relations supporting B2B enterprise SaaS leaders, preferably targeting go-to-market audiences. Ideally brings established relationships and familiarity with key media contacts and influencers who cover B2B enterprise SaaS and beyond
- Passion for and ability to lead strategic in-house PR programs that deliver results. This includes growing coverage in trade and top tier media outlets, deepening existing and expanding new relationships with reporters, securing high value speaking opportunities and podcast interviews for our thought leaders, and earning recognition from relevant business and industry awards and lists
- Demonstrated ability to use AI and leverage AI-driven insights in crafting PR strategies: Experience or aptitude in understanding AI technologies for interpreting data-driven insights, optimizing media outreach, and refining messaging to resonate effectively with target audiences, at minimum, is desired
- Exceptional writing and copy-editing skills; a penchant for storytelling, high standards, and attention to detail; excels in synthesizing complex concepts into clear, concise, and powerfully engaging messages across multiple communication disciplines
- Affinity for building trust and positive relationships with colleagues, executives, stakeholders, business partners, and leaders across all levels and geographies to influence, guide messaging, and uncover unique stories
- Well-organized with excellent planning and project management skills; self-directed and resourceful managing a portfolio of diverse projects to completion
- Strong sense of urgency and importance, with a demonstrated ability to complete projects in a timely manner, communicate progress and needs, recalibrate priorities as business needs change, and influence others to achieve desired outcomes
- Eager to learn, develop and grow; willing to receive and provide feedback to improve
- Creative thinker, comfortable pushing the boundaries creatively and experimenting with inventive campaigns; experience managing creative work that meets business objectives
What the job involves
- As Principal Public Relations Manager, your mission is to strengthen our reputation and drive high-level awareness with a differentiated and compelling narrative that connects 6sense to our audiences of customers, prospects, investors, media, employees, and analysts
- You will directly contribute to positioning 6sense as the leading B2B go-to-market platform for revenue teams as you drive the strategic planning, development and tactical execution of the public relations strategy
- Lead the efforts to secure positive media coverage with top tier business, financial, and trade press through proactive media relations programs that leverage a variety of tactics and approaches
- Strengthen relationships with key media outlets to ensure our messaging is accurately reflected in industry news
- Develop the editorial strategy and calendar to support business and marketing communications objectives for our branded and executive thought leadership efforts including, byline content, executive social media, podcasts interviews, speaking opportunities and other programming
- Partner with our internal research and product teams to seek and create opportunities to share data-driven stories that earn attention all on their own and bring our reasons-to-believe to life
- Oversee and manage media opportunities through to completion, ensuring successful message pull through, prepared speakers, managed timelines, social promotion and impactful outcomes
- Work collaboratively with cross-functional teams to lead content ideation, creation, amplification, and measurement requirements
- Partner with our social media team to build programs and content that amplify announcements and media coverage
- Stay on top of the trends relevant to our industry and technology to leverage in our efforts
- Maintain an understanding of our competitive landscape, particularly messaging, positioning, and announcements
Our take
While sales and marketing teams need access to customer data to stay competitive, this information is often scattered around multiple difficult-to-access systems both inside and outside the company. 6sense exists to solve this problem, using AI to bring together disparate data sources such as internal CRMs and social media signals to give sales teams all the information they need in one place.
While other companies have attempted to tackle this problem, 6sense stands out with its ability to provide a complete picture of a company and the leads to pursue within it. This allows teams to accurately prioritise accounts that are most likely to buy, greatly increasing conversion rates and sales figures. This has led to it being taken up by major enterprises including Dell Technologies, Shell and Cisco, to name a few.
6sense has raised a large amount of capital over multiple funding rounds and now has a $5.2 billion valuation. The company remains focused on research and development to maintain its market lead and is working to improve its AI's predictive, insight, and orchestration capabilities. At the end of 2023, it launched a LinkedIn integration that allowed 6Sense customers to launch targeted LinkedIn marketing campaigns through its AI platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES E
Mar 2021
$125m
SERIES D
Total funding: $428.2m
Company benefits
- Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges
- Udemy Online Learning Courses, WFH Stipend, Revenue Certifications
- Giving Fridays Rotating Charity Support, GoodSense Social Impact Programs
- Flexible Time Off, WeWork Access
Company HQ
The East Cut, San Francisco, CA
Leadership
Viral Bajaria
(CTO)They started their career as a Software Engineer at Hexaware Technologies, before spending 2 years as a University of Southern Carolina Graduate Research Assistant. They then worked in Software Development for Hulu for 5 years, before leaving in 2013 to co-found 6sense.
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