Marketing Strategy & Planning Manager, dbt Labs
$144-194k
+ Equity + Base salary dependent on location
Data transformation tools
Open for applications
Data transformation tools
201-500 employees
Open for applications
$144-194k
+ Equity + Base salary dependent on location
201-500 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- The ideal candidate thrives on solving complex problems with data, has a deep understanding of the B2B marketing funnel, and is excited to partner across functions to drive better outcomes
- 4–6+ years of experience in marketing analytics, marketing strategy, or business planning
- Strong command of the B2B lead-to-opportunity pipeline and sales lifecycle
- Advanced proficiency in SQL, Tableau (or equivalent BI tools), and Google Sheets
- Excellent storytelling and data visualization skills—able to simplify complex findings into crisp narratives
- Proven ability to influence senior stakeholders and cross-functional peers
- Experience with Salesforce and familiarity with the broader marketing tech stack (e.g., Marketo, Segment)
- Strategic thinker who can operate at both tactical and long-term planning levels
- Bonus: Experience with LTV modeling, attribution methodologies, or PLG metrics
- Bonus: Familiarity with Python, R, or SAS for more advanced statistical analysis
What the job involves
- Dbt Labs is looking for a strategic and results-driven Marketing Strategy & Planning Manager to be a thought partner to our Marketing and GTM leadership
- This individual will drive core planning processes, surface data-driven insights, and shape strategic initiatives that directly impact how we generate pipeline and revenue
- You’ll work cross-functionally with Marketing, RevOps, Finance, and Data to build scalable systems, guide marketing performance, and inform key investment decisions
- Own Marketing Planning & Forecasting: Drive quarterly and annual planning efforts including pipeline targets, campaign forecasting, and strategic growth modeling (ABM, PLG, Self-Serve)
- Guide Data-Informed Strategy: Deliver actionable insights through rigorous data analysis to support marketing tactics, channel optimization, and ROI-based decision-making
- Optimize Marketing Performance: Evaluate campaign and program effectiveness through funnel performance, engagement metrics, and buyer journey analytics
- Build & Maintain Dashboards: Develop and enhance Tableau dashboards in partnership with the data team to enable real-time performance tracking across marketing
- Support Budgeting & Headcount Planning: Partner with Finance and RevOps to support investment decisions and ensure resource alignment with pipeline and revenue goals
- Influence Cross-Functional Projects: Contribute to key GTM initiatives with data-driven recommendations, helping improve execution in areas like PLG and account-based strategies
- Communicate Insights to Leadership: Transform raw data into executive-level presentations that influence strategic decisions and improve operational execution
Application process
- Interview with a Talent Acquisition Partner
- Interview with Hiring Manager
- Working session
- Team Interviews
- Final Interview with Business Executive
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company HQ
West Poplar, Philadelphia, PA
Leadership
Tristan Handy
(CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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