Senior Growth Marketing Manager, Sana Benefits
$95-120k
+ Stock options
Employee health benefits & insurance plans
Be an early applicant
Employee health benefits & insurance plans
201-500 employees
Be an early applicant
$95-120k
+ Stock options
201-500 employees
Company mission
To make quality healthcare understandable, accessible and affordable for all.
Role
Who you are
- The ideal candidate is both a strategic thinker and a roll-up-your-sleeves operator who is unafraid to try something new with our go-to-market approach in a century-old industry
- 3-5+ years of growth marketing experience, ideally with exposure to healthcare, insurtech, and/or experience working with brokers as a key channel partner
- Excel at creating innovative marketing strategies that balance creativity with a solid ROI focus. You’re not afraid to experiment and take calculated risks in pursuit of bold ideas
- Strong analytical skills with the ability to derive actionable insights from data and adjust your strategies accordingly
- Experience with one or more marketing automation tools, ideally with experience building out templates and campaigns from scratch
- A natural advocate for our customers & broker partners. You're passionate about crafting easy-to-understand marketing to genuinely address their needs while ensuring a seamless, supportive experience
- Outstanding communication skills in person, over the phone, in writing, via email, chat, carrier pigeon, etc
- You are mission-driven. You care about making our healthcare system work better for people and business owners
- You ask questions from a place of genuine curiosity and humility
- You assume positive intent and meet your teammates with compassionate candor to solve problems together
- You remain flexible, resilient, and foster a culture of continuous learning even in the face of hardship
- You bring a bias for action paired with intelligent risk-taking
- You follow through on your commitments and foster trust with your colleagues
What the job involves
- We’re looking for a Senior Growth Marketing Manager who can harness data-driven insights and innovative strategies to drive growth, build strong broker-partner relationships, and scale our reach in the market
- Reporting to the VP of Revenue, you will own our growth marketing strategy and collaborate across teams to deliver impactful campaigns from the moment of awareness through to conversion
- You'll analyze data to optimize performance, allocate our growth spending wisely, and ensure a consistent brand experience across all channels
- Develop and execute multi-channel growth marketing strategies to increase brand awareness, drive high-quality leads, and support broker-driven sales initiatives
- Identify new marketing channels and tactics, test innovative growth experiments, and implement scalable processes to support rapid growth in a competitive market
- Leverage data analytics to identify opportunities for improvement in the marketing funnel, run A/B tests, and continuously refine campaigns across channels (e.g. paid search, social, email, collateral, SEO, webinars, in-person events, etc.) to improve conversion rates and ROI/ROAS
- Collaborate with cross-functional partners throughout Revenue, Product, Operations, and other teams to develop targeted messaging, digital assets / content and nurturing sequences that move prospects through the customer journey seamlessly
- Work closely with broker partners to align messaging and campaigns, ensuring our value proposition resonates with their book of business and drives mutual success
- Monitor and analyze key growth marketing performance metrics to inform strategy and provide regular reporting updates on what's working and what’s not working
- Champion the brand. Advocate for our mission both internally and externally, ensuring campaigns not only drive growth but also reinforce our commitment to making healthcare easy
Our take
Health insurance benefits are essential for employers to remain competitive. But it can be difficult for small businesses to offer high-quality benefits at a reasonable rate, and without paying for things they don't need. Sana Benefits provides self-financed health insurance benefit plans which allow small businesses to pick and choose the services that they offer.
The company aims to provide options that are more affordable to small businesses than the insurance giants of the US. For example, Sana touts partnerships with Meditech startups such as Beam for dental coverage and Calm for mental wellness, and has intelligently partnered with small medical businesses and insurance startups.
Following investment from some top names in insurtech, the company has pursued expansion into new states and is set to be an industry leader. The economic situation caused a round of layoffs early in 2023, but Sana Benefits has remained positive - stating that by "re-orienting", it will be able to deliver on its mission well into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2022
$60m
SERIES B
Oct 2021
$20m
SERIES A
Total funding: $106.8m
Company benefits
- Equity
- 100% remote
- Monthly stipend to work away from home
- Flexible PTO
- Medical, life, dental, and vision insurance
- 401(k)
- Paid maternity and parental leave
- Annual Learning Stipend
Company HQ
East Cesar Chavez, Austin, TX
Leadership
Will Young
(Co-Founder & CEO)Having worked in Motion Picture and Business Development, and with YouTube Content Partnerships, they took an MBA at Harvard Business School. They then spent 2 years as Director of Justworks before co-founding Sana in June 2017.
Nathan Hackley
(Co-Founder)They started their career at Dynosaur Creative, before working in Web Development for Rogue Fitness and Barrel. They left their position as Engineer at Justworks to co-found Sana with Will in 2017.
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