Senior Digital Marketing Manager, Imperative Care
$163-177k
+ Bonus and stock options
Office located in Campbell, CA
Stroke intervention & treatment technology
Be an early applicant
Stroke intervention & treatment technology
201-500 employees
Be an early applicant
$163-177k
+ Bonus and stock options
Office located in Campbell, CA
201-500 employees
Company mission
Imperative Care is addressing gaps across the entire patient journey — from detection through recovery — to elevate care for patients suffering from stroke and other devastating vascular diseases.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field
- Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry
- Proven track record of developing and executing successful digital marketing strategies
- Strong understanding of SEO/SEM, paid social media, email marketing, and website optimization
- Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team in a fast-paced environment
- Experience in medical device space is a major plus
- Experience marketing to physicians and hospital executives is a major plus
What the job involves
- As the Senior Digital Marketing Manager, you will be a key architect of Imperative Care’s digital presence and a foundational builder of our marketing capabilities
- You will be responsible for building a scalable and sustained digital marketing ecosystem, evolving our foundational capabilities into a best-in-class function
- This role is a unique opportunity to lead the charge in developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including interventionalists, surgeons, hospital staff, and administration
- This role drives the amplification of Imperative Care’s brand visibility across channels and supports commercial initiatives through data-driven strategy and execution
- You will work in close partnership with the rest of the Marketing Communications team and Marketing team
- You'll develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement
- Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization
- Develop and execute targeted campaigns for defined audience segments (physicians, staff, fellows, hospital administration, etc.)
- Utilize marketing automation tools to nurture leads and personalize customer journeys
- Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness
- Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates
- Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance
- Work in close partnership with the Marketing Communications Manager to execute integrated digital campaigns that are cohesive across all channels and aligned with the broader marketing calendar and commercial goals
- Develop and execute SEO strategies to improve organic search rankings and drive website traffic
- Manage SEM campaigns, including keyword research, ad creation, and budget optimization
- Stay current with the latest SEO/SEM trends and best practices
- Execute paid social media campaigns across relevant platforms (LinkedIn, X, etc.)
- Manage digital advertising budgets and optimize campaigns for maximum ROI
- Identify, test, track, and analyze metrics across digital advertising opportunities
- Develop and execute email marketing campaigns to nurture leads and engage existing customers
- Segment email lists and personalize content based on audience demographics and behavior
- Track email marketing performance and optimize campaigns for maximum engagement
- Collaborate with Marketing Communications and our agency partners to optimize website content and user experience
- Implement strategies to improve website conversion rates and lead generation
- Ensure website content is aligned with SEO best practices
- Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies
- Collaborate with the Marketing Communications team to translate audience-specific marketing plans into effective digital execution and ensure product messaging and value propositions are consistently reflected across all digital touchpoints
Our take
Strokes pose a real and present threat to millions of people around the world, but many needs in stroke care are still not being met. Imperative Care is setting out to change this by developing innovative solutions for preventing and treating strokes.
Imperative Care was founded by an expert neuroendovascular surgeon and a serial entrepreneur, and its forward-facing technology and ambitious growth are testament to this partnership. Imperative has maintained a strong focus on physician-led care, developing its technology in close collaboration with working doctors. This has helped the company to identify and address key pain points in the existing stroke care system.
Imperative Care has scaled relatively quickly since it first launched, and this is a result of its rapid innovation cycle and its considerable funding success. Investment awarded to Imperative in 2024 will fuel its growth and product development in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$150m
SERIES E
Jul 2021
$260m
SERIES D
Total funding: $498m
Company benefits
- Stock options
- 401k
- Health benefits
- Team events, competitions & activities
Company HQ
Campbell, CA
Leadership
Fred Khosravi
(CEO)Was Senior Product Development Engineer at Alcon, and Product Development Manager at Focal Therapeutics. Is currently Director of Instylla Medical.
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