Paid Social Executive, Charlotte Tilbury
Makeup, skin care & beauty collection
Job no longer available
Makeup, skin care & beauty collection
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- This role is perfect for someone who is looking to expand on their existing paid social experience and take on a challenge
- The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment
- Previous hands-on experience in paid social, preferably from a high-growth company or premium brand
- Excellent hands-on experience activating campaigns across multiple paid social platforms, preferably across international markets
- Hands on experience in TikTok Ads, and/or working knowledge of APAC social apps (e.g WeChat mini programmes) will be a bonus
- Experience in managing the creative/ content briefing process
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities
- Experience in Google Analytics 360 with a strong ability to derive actionable insights
- Knowledge of integration with complementary tools, e.g. Sprinklr and product feed/catalogue vendors
- Experience in DTC brands in the luxury and/or beauty sectors would be a strong bonus
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
- A people person who can work independently and collaboratively with various stakeholders internally and externally
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
What the job involves
- As a Paid Social Executive, you will execute our global paid social strategy and help drive growth under the direction of a senior manager
- You will work within our performance marketing team, cross-functionally with other departments (broader digital, trade and global marketing) to design and implement paid social campaigns to support new product launches and always-on initiatives
- Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness, new customer acquisition and revenue growth
- You will report to the Senior Paid Social Media Manager
- Assist in activating large scale global paid social campaigns, including the creation, implementation and optimisation of international campaigns across platforms
- Support the development of the global paid social strategy, contributing toward the global acquisition and digital marketing strategy
- Lead the implementation of global paid social strategy in market and platform specific activations, to increase impact and efficiency
- Collaborate closely with content and creative team to build best-in-class assets for paid social campaigns, aligned to platform best-practise, and optimised for local markets
- Lead ad versioning and creative iteration agenda, in close partnership with in-house creative agency
- Incorporate global marketing directive into paid social plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy
- Lead on regular paid social reporting, to track performance against benchmark and recommend changes based on insights
- Contribute to a test and learn framework, from developing hypotheses to testing, analysing, implementing successful results, and iteration
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies
- Monitor competitor and consumer behaviour, to influence ad decisions where relevant
- Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs
- Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention
- You will be reporting directly into the Head of Biddable & Performance
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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