Senior Marketing Manager, Canary Technologies
Strategic Accounts
$130-175k
Providing hospitality technology
Be an early applicant
Providing hospitality technology
101-200 employees
Be an early applicant
$130-175k
101-200 employees
Company mission
To help hoteliers thrive through innovative software solutions.
Role
Who you are
- 5–8+ years of experience in proposal development, storytelling, product marketing
- Proven track record of owning GTM strategy and enablement for mid-market, enterprise, and strategic accounts
- Ability to manage large, complex projects with tight deadlines and high stakes outcomes
- Exceptional writing skills with experience in developing proposals and RFP responses for enterprise clients
- Strong cross-functional collaboration skills—comfortable interfacing with Sales, Product, Engineering, Finance, Customer Success and Exec teams
- Experience with strategic 1:1 or 1:few account-based marketing
- Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers
- A strategic thinker with a bias for action and attention to detail
- Experience in hospitality, travel tech, or vertical SaaS is a plus
What the job involves
- We’re looking for a Senior Marketing Manager to own the go-to-market strategy for our mid-market and enterprise segments
- This is a highly cross-functional and strategic role that blends proposal development, storytelling, market insight, and sales enablement to fuel growth in our most strategic customer segments
- You will be the connective tissue between product, sales, marketing, and customer success—developing tailored messaging, creating compelling content, and owning the proposal development process to win high-value deals
- Deeply understand our customer’s pain and our capabilities to design custom solution sets for highly strategic pursuits
- Lead the end-to-end process of developing RFPs, RFIs, and enterprise-level proposals
- Build and maintain strong cross-functional relationships with Sales, Product, Finance, and Customer Success teams to progress deal cycles, gather insights, and translate findings into impactful content and campaigns
- Develop and execute GTM strategies for key products and features targeting mid-market and enterprise customers
- Lead the messaging and positioning for our mid-market and enterprise segments – creating narrative and pitches that resonate with decision-makers at enterprise and mid-market accounts including .com, sales pitch, 1-pagers, events, etc
- Partner with high profile customers to unlock co-marketing opportunities
- Develop and execute mid-market and enterprise focused campaigns and personalized, customized 1:1 and 1:few ABM outreach
- Conduct competitive analysis and market research to inform strategy and competitive differentiation
- Develop and maintain deep domain expertise in the hospitality technology market to influence solution development and positioning
Our take
Embracing the modern era, Canary Technologies is dedicated to revolutionizing the hotel industry through digital transformation. Pioneering the field with its mobile web-based Guest Management System and Digital Authorization solutions, Canary aims to rid hotels of outdated technology, enhancing revenue streams by boosting staff productivity and delivering superior guest experiences.
Co-founders Harman and SJ, childhood friends turned business partners, bring a unique blend of expertise to the table, drawing from their extensive background in both hospitality and technology sectors. With the industry already on an upward trajectory, the post-pandemic landscape has further fueled the demand for their solutions, particularly their contactless check-in and checkout offerings.
Despite competition in the sector, Canary has secured significant funding led by F-Prime Capital, enabling rapid expansion and talent acquisition to meet the burgeoning demand for its innovative solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
59% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2024
$50m
SERIES C
Oct 2022
$30m
SERIES B
Total funding: $95.2m
Company benefits
- Our health insurance has you covered on day 1
- Flexible working hours
- Training and career development
- Regular team building events
- A travel stipend for when you stay at Canary hotels
- Internal promotions from within the team
- Kitchen stocked with fruit, snacks, coffee, and more
- We're a diverse and global team
Company HQ
SoMa, San Francisco, CA
Leadership
Harman Singh Narula
(Co-Founder & CEO)Previously founded a custom printed apparel company, The Shirt Guys, LLC. Worked in strategy for Citigroup and Starwood Hotels & Resorts Worldwide, Inc, and as a Management Consultant for Bain & Company.
Satjot "SJ" Sawhney
(Co-Founder)Previously co-founded Mobibolt, Inc and Tapfame before serving as Head of Product at the hospitality technology startup, Stayful.
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