Director of Growth Marketing, Omada Health

• Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
• Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns
• 5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams
• Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement
• Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies
• Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels
• Experience with CRM systems and marketing automation tools
• A creative, innovative mindset with a passion for delivering outstanding consumer experiences

Desirable

• The Omada Marketing team is focused on creating awareness, enrolling and engaging people for lasting, healthy change
• We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels
• Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey—from generating awareness, to driving conversion, and ongoing engagement in the Omada Program
• Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members
• Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI
• Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints
• Continuously refine messaging across all lifecycle communications as company programs expand/change
• Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact
• Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives
• Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions
• Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation
• Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed
• Ad hoc marketing projects as needed to support company priorities