Senior Influencer Growth Marketing Associate, Nutrafol
$85-100k
+ Quarterly Bonus Program
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$85-100k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- This is an ideal opportunity for someone who thrives in a fast-paced, metrics-driven environment and has a passion for social media, data, and results
- 2–4 years experience in influencer or affiliate marketing, with a strong focus on performance outcomes (sales, CPA, ROI)
- Experience within a DTC or eCommerce company is required
- Demonstrated ability to manage high-volume partnerships, juggle multiple projects, and hit quantitative targets
- Strong analytical mindset, you live in spreadsheets, love performance metrics, and know what moves the needle
- Familiarity with influencer tools such as Shopmy, Impact.com, LTK, and Google Workspace
- Passion for the beauty, wellness, and health space, with an eye for creators who convert
- Excellent communicator — both internally with cross-functional teams and externally with talent/agents
- Highly organized, adaptable, collaborative, and eager to grow within a high-performance team
What the job involves
- We are seeking a Senior Associate, Influencer Growth Marketing to support the execution and optimization of Nutrafol’s performance influencer program
- Reporting to the Senior Manager, Influencer Growth Marketing, this role will be instrumental in acquiring and scaling new high-converting creators across Instagram, TikTok, and YouTube to drive sales, improve CPA, and grow new customer acquisition
- Identify, source, and activate top-performing creators (with a focus on mid-tier and macro influencers) with proven sales-driving capabilities
- Manage end-to-end influencer high-budget, always-on influencer campaigns with a focus on acquisition, ROAS, and CPA, including talent curation, negotiations, contracting, creative approvals, and performance reporting
- Build and maintain a robust pipeline of new influencer talent optimized for new customer acquisition
- Maintain strong relationships with creators, talent agencies, and platform partners (e.g. , GRIN, LTK, ShopMy) to grow a high-performing influencer network
- Track campaign performance daily, weekly, and monthly, owning targets and continually optimizing to hit growth KPIs
- Monitor and ensure timely delivery of content and results across platforms
- Support the rollout of new products, promotions, and key marketing moments via the influencer channel
- Collaborate cross-functionally with brand, paid media, creative, and analytics teams to build integrated campaigns
- Propose and test innovative approaches to improve influencer efficiency and scalability
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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