Social Media Specialist, SharkNinja
$67.5-82.5k
Home devices and appliances
Posted today
Home devices and appliances
1001+ employees
Posted today
$67.5-82.5k
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered
- Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking
- Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data
- Native TikTok fluency — you understand the platform from the inside, not just as a marketer
- Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance
- Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously
- Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)
- Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you
- CPG or consumer brand experience preferred; agency background equally welcome
- Bilingual (English/Spanish), particularly for Spanish speaking LATAM support
What the job involves
- SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty
- This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency
- You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time
- A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running
- Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts
- Schedule and publish approved posts on time across all three brand handles
- Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively
- Pull weekly performance snapshots per brand and share with the team
- Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand
- Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution
- Maintain a living trend log the broader team can pull from across brands
- Concept UGC prompts and seed ideas that support influencer activations and organic storytelling
- Manage comments, DMs, and brand tags in each brand’s distinct voice
- Monitor UGC and surface reshare or seeding opportunities in real time
- Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately
- Help maintain and evolve a brand voice guide for each of the three brands
- Track asset status and ensure on-time delivery per platform and campaign
- Compile monthly performance recap decks with key learnings per brand for stakeholder review
- Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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