Marketing Operations Manager, Contentful
$115-122.5k
+ Equity
Content management platform
Job no longer available
Content management platform
501-1000 employees
Job no longer available
$115-122.5k
+ Equity
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- 5+ years experience with Marketo
- 5+ years experience with Salesforce and strong understanding of SFDC Reports and the Campaign Object
- Experience in both a PLG and B2B company environment with an understanding of how to bring together systems, technology, and processes to support these motions
- Demonstrated expertise in collaborating, building trust, and partnership with Marketing Managers to define the strategic direction of campaigns and leverage data insights to drive campaign performance and optimization
- Understanding of database management and experience in maintaining data hygiene, segmentation, and data governance practices
- Knowledge of GDPR and similar data governance practices
- Experience integrating and working with a complex tech stack including Demandbase, Bizzabo/Hopin, Sendoso and Qualified, or other similar chatbot tech
- Basic knowledge of HTML and CSS
- Embodies a growth mindset, constantly seeking out new opportunities for learning and development of self and others
- Excellent communication, interpersonal, and project management skills
- Nice to have: Marketo Certified Expert or Adobe Marketo Engage Architect Master Certification
What the job involves
- We are seeking a Marketing & Campaign Operations manager with a focus on campaign and performance operations and reporting to join our Growth & Performance Marketing team, focused on supporting company growth and marketing initiatives
- Reporting to the Director Marketing Operations, they will help scale the operations of our Global Marketing & Sales organizations
- Manage campaign operations from setup through to post-campaign effectiveness reporting
- Help drive optimizations to and oversee Marketo setup including the lead management, scoring, routing, and nurture process
- Develop and drive campaign operations processes including “speed to lead” initiatives to ensure proper setup, flow, and follow up for campaigns and programs
- Identify and create new campaign templates that could be used by our large global marketing team
- Monitor and report on effectiveness metrics related to tactics and programs managed by the marketing automation platform and related applications
- Actively identify and remove obstacles preventing our Marketing teams from trusting and using data effectively including partnership with our Salesforce Admins and Revenue Operations teams to ensure proper systems setup for Marketing reporting
- Own demand performance reporting and insights to identify and evaluate opportunities to drive funnel conversion
- Iterate with key stakeholders to improve and maintain dashboards and accurate pipeline measurement and sourcing
- Database management: govern lead list imports, database cleanliness and organization, field updates, deliverability, and regulation
- Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel to help the Marketing team with key decisions on spend and types of campaigns will drive the most value
- Manage the automation of data tracking for marketing sourced attribution to support Marketing’s reporting (including data extraction, analysis, and recommendations)
- Fulfill ad-hoc reporting requests for global marketing organization and identify opportunities for improved reporting
- Support the installation and maintenance of marketing automation systems
- Create and maintain training and documentation on processes and system configuration
- Educate members of the sales and marketing organization on best practices and enforce SLAs
- Perform routine reconciliations between Marketing systems and Salesforce to ensure data alignment
- Collaborate with the Sales Operations, Field Operations, Salesforce admins and BDR leadership to assure full cycle follow through across systems for Marketing Leads and MQLs
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $335.7m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- 16 weeks of paid parental leave to care for and focus on your growing family
- New hire office equipment stipend. Get the gear you need to work at your best
Company HQ
Denver, Colorado, United States
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
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