Community & Merch Specialist, WeRoad
DACH
€34-41k
2-3 days a week in office
Group travel & adventure coordinator
Open for applications
Group travel & adventure coordinator
501-1000 employees
Open for applications
€34-41k
2-3 days a week in office
501-1000 employees
Company mission
To let its travelers find their travel companion everywhere they go, and to become the leading group travel tour operator for the Millennial generation.
Role
Who you are
- Hard skills: knowledge of Facebook's dynamics, understanding of marketing and/or community dynamics, understanding of online and influencer based communities, copywriting and perfect written German (native speaker level, no exceptions!)
- Soft skills: analytical, reliable, solid time management, team player, ability to multi task and work on various tasks simultaneously
- You will love working at WeRoad if:
- You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win
- You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other
- You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen
- You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action
- You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger
What the job involves
- You'll be responsible for keeping the WeRoad website looking great, nurturing our thriving Facebook Group, managing our promotional activities and scouting for communities that have similar values as ours. You will be part of our Berlin based team that is responsible for our German speaking DACH market
- Manage our Facebook group with 13.000+ members: constantly striving to improve engagement within the group with interactive content and excellent comments moderation
- Analyse Facebook data on a weekly basis to spot trends and what type of posts/content work best
- Keep our website looking its best - responsible for putting online new itineraries, implementing changes to existing itineraries, updating our homepage on a regular basis
- Analyse website data - understand what people are looking at on our website, any trends and compared those with Google and other travel/competitors trends
- Scout for communities with similar members and values to propose WeRoad trips for their members
- Manage our commercial plan - determine on a quarterly basis which themes we want to focus on from a website, newsletter and customer journey perspective
- Work collaboratively with our Digital Marketing Team to share trends we see from a booking stand point to ensure those are taking into consideration for our digital advertising strategies
- Launch all promotional activities on our website and Facebook group working collaboratively with our marketing team
Application process
- The selection process will consist of:
- Introductory call with P&C
- Technical and background-based interview with Hiring Manager
- Case Study + Second technical interview
- Starting from: May 2025
Our take
WeRoad was born from the desire to bring together people who want to discover the world in small groups. Each tour has a coordinator who already knows the destination, who takes care of the logistical aspects and invites the participants to get to known each other even before departure by creating a dedicated group on WhatsApp.
The company leverages hundreds of coordinators to allow travellers to reach destinations all over the globe. It stands out from other players in the tourism space in targeting small groups aged 25-35 and 35-45, interfacing directly with travellers, and enabling them to choose their own travel "mood", in order to live the best possible experience.
WeRoad currently operates in Italy, Spain and the UK, with plans for further international expansion. The most recent addition to its offering is a luxury solo offering, the WeRoad Collection, that enables solo travellers to explore remote locations in countries such as Japan, Vietnam, and Tanzania, without having to sacrifice their preferences for luxury accommodation and comforts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$19.6m
SERIES B
Oct 2021
$4.5m
CONVERTIBLE
Total funding: $32.1m
Company benefits
- A free WeRoad trip every year to the destination of your choice
- A great workspace, a vibrant co-working space and community (WeRoad UK office is based in East London at Huckletree)
- Opportunities to learn and build your network
- Generous paternity and maternity leave policy, with a bonus for newlyweds and new parents!
- Unlimited holiday policy
- Regular team-building events throughout the year
- Hybrid working opportunities
Company HQ
Milan, Milan, Lombardy
Leadership
Paolo de Nadai
(Co-founder)Launched his first company, ScuolaZoo, at 19, today the largest online community of students in Italy. Also founded creative media agency ZooCom
Erika De Santi
(Co-founder & International Expansion Director)Background in tourism marketing at travel and advertising agencies
Salary benchmarks
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