Senior Manager of Product Marketing, VideoAmp
$138-145k
+equity
Advertising measurement and optimization
Be an early applicant
Advertising measurement and optimization
501-1000 employees
Be an early applicant
$138-145k
+equity
501-1000 employees
Company mission
To reinvent how media is bought, sold, and valued, shaping a more efficient advertising ecosystem.
Role
Who you are
- Bachelor's degree in business, marketing, advertising or a related field
- Minimum of 5 years of experience in product marketing, sales, sales enablement, or related fields within the advertising or technology space
- Strong understanding of the advertising ecosystem, including linear TV, digital media and measurement
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messages
- Analytical mindset with the ability to gather and analyze data to drive informed decision-making
- Self-motivated and able to work both independently and collaboratively as part of a team
What the job involves
- Sales Enablement Materials: Create and maintain a repository of sales enablement materials, such as presentations, product sheets and case studies, that effectively communicate the value of VideoAmp's products and solutions for each of our customer cohorts
- GTM Strategy: Lead the creation and execution of go-to-market plans for new products, case studies and partnerships, ensuring successful launches and sustained growth. Collaborate with product management, sales, and other key stakeholders to develop compelling product positioning, messaging, ideal customer personas and competitive differentiation, and craft impactful marketing launch plans and content in partnership with Brand Marketing, Press, Creative and Web teams
- GTM Trainings: Host training sessions to educate the Revenue organization on product updates, positioning/messaging, ideal customer personas, competitive positioning, and objection handling
- Competitive Intelligence: Create and manage competitive battlecards and provide insights and recommendations to the sales team on how to effectively position VideoAmp's offerings against competitors. Conduct ongoing research and analysis of competitors, their products, pricing, and positioning
- Internal Communications: Regularly communicate product updates, competitive intelligence and industry news to the Revenue organization in a digestible format to keep them informed and equipped with the latest information and market positioning
- Metrics and Analysis: Define key performance indicators (KPIs) and metrics to measure the success of product marketing initiatives. Regularly analyze data and provide actionable insights to drive continuous improvement
- As the Senior Manager of Product Marketing, you will play a critical role in driving the success of our products and solutions in the market and ensuring the sales team is equipped with the knowledge and resources necessary to effectively sell VideoAmp's solutions.
- You will collaborate closely with cross-functional teams, including sales, product and marketing, to develop impactful positioning, messaging, collateral and resources to accelerate revenue growth
Our take
For companies looking for a more advanced and streamlined advertising ecosystem, VideoAmp provides tools to measure, transact with and unify audiences that were previously hard to interact with across the disparate traditional systems of TV, streaming and digital media.
In today's world where digital users are keenly aware of their data being used, sold and analyzed, VideoAmp has shrewdly put user privacy at its forefront. Its suite of data and software solutions allows a view of the audience which powers a more effective value exchange for the whole industry. Audiences no longer have to see irrelevant advertising and companies can bring users the content they want to see without compromising privacy.
The company has raised significant funding, further accelerating its leadership position in optimization solutions for the convergent TV ecosystem. This capital has also allowed VideoAmp to acquire Elsy, a media investment optimization platform. Alongside partnerships with media giants Omnicom Media and NBCUniversal, this is testament to VideoAmp’s growing momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2023
$150m
SERIES G
Oct 2021
$275m
SERIES F
Total funding: $531.6m
Company benefits
- Unlimited paid time off each year
- Company sponsored health, dental and vision benefits for you and your dependents
- Annual vacation and childcare stipends
- Access to state-of-the-art fitness classes and personal trainers to promote your well-being
- Partnership with DoorDash for meal deliveries
- Employee Advisory Groups / Proactive Social Groups
- Pet Funds + Pet Care Savings
- 401k Plan
- Referral Bonus
- Progressive approach to paid parental leave
- Epic personal and professional growth opportunities
Company values
- Create trust
- Do more with less
- Figure it out
- Ship it fast
- Make it fun
- Embrace wellness
- Grow exponentially
- Be a legend
Company HQ
Sawtelle, Los Angeles, CA
Articles
Leadership
Ross McCray
(CEO)They studied at the University of California, Los Angeles, before dropping out to co-found VideoAmp in June 2014.
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