Senior Manager of Product Marketing, VideoAmp
$138-145k
+equity
Media measurement software
Job no longer available
Media measurement software
501-1000 employees
Job no longer available
$138-145k
+equity
501-1000 employees
Company mission
To bring equity and transparency into media measurement.
Role
Who you are
- Bachelor's degree in business, marketing, advertising or a related field
- Minimum of 5 years of experience in product marketing, sales, sales enablement, or related fields within the advertising or technology space
- Strong understanding of the advertising ecosystem, including linear TV, digital media and measurement
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messages
- Analytical mindset with the ability to gather and analyze data to drive informed decision-making
- Self-motivated and able to work both independently and collaboratively as part of a team
What the job involves
- Sales Enablement Materials: Create and maintain a repository of sales enablement materials, such as presentations, product sheets and case studies, that effectively communicate the value of VideoAmp's products and solutions for each of our customer cohorts
- GTM Strategy: Lead the creation and execution of go-to-market plans for new products, case studies and partnerships, ensuring successful launches and sustained growth. Collaborate with product management, sales, and other key stakeholders to develop compelling product positioning, messaging, ideal customer personas and competitive differentiation, and craft impactful marketing launch plans and content in partnership with Brand Marketing, Press, Creative and Web teams
- GTM Trainings: Host training sessions to educate the Revenue organization on product updates, positioning/messaging, ideal customer personas, competitive positioning, and objection handling
- Competitive Intelligence: Create and manage competitive battlecards and provide insights and recommendations to the sales team on how to effectively position VideoAmp's offerings against competitors. Conduct ongoing research and analysis of competitors, their products, pricing, and positioning
- Internal Communications: Regularly communicate product updates, competitive intelligence and industry news to the Revenue organization in a digestible format to keep them informed and equipped with the latest information and market positioning
- Metrics and Analysis: Define key performance indicators (KPIs) and metrics to measure the success of product marketing initiatives. Regularly analyze data and provide actionable insights to drive continuous improvement
- As the Senior Manager of Product Marketing, you will play a critical role in driving the success of our products and solutions in the market and ensuring the sales team is equipped with the knowledge and resources necessary to effectively sell VideoAmp's solutions.
- You will collaborate closely with cross-functional teams, including sales, product and marketing, to develop impactful positioning, messaging, collateral and resources to accelerate revenue growth
Our take
For companies looking for a more advanced and streamlined advertising ecosystem, VideoAmp provides tools to measure, transact with and unify audiences that were previously hard to interact with across the disparate traditional systems of TV, streaming and digital media.
In today's world where digital users are keenly aware of their data being used, sold and analyzed, VideoAmp has shrewdly put user privacy at its forefront. Its suite of data and software solutions allows a view of the audience which powers a more effective value exchange for the whole industry. Audiences no longer have to see irrelevant advertising and companies can bring users the content they want to see without compromising privacy.
The company has raised significant funding, further accelerating its leadership position in optimization solutions for the convergent TV ecosystem. This capital has also allowed VideoAmp to acquire Elsy, a media investment optimization platform. Alongside partnerships with media giants Omnicom Media and NBCUniversal, this is testament to VideoAmp’s growing momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2023
$150m
SERIES G
Oct 2021
$275m
SERIES F
Total funding: $531.6m
Company HQ
Sawtelle, Los Angeles, CA
Leadership
Tony Fagan
(CEO)Tony joined VideoAmp in 2021 as CTO, moving into the role of CEO in 2026. Previously, he spent nearly 15 years at Google, joining as a Director of Data Science before becoming a Senior Director and then VP.
Josh Hudgins
(CPO)Josh joined VideoAmp in 2021 as an EVP of Product, moving into the role of CPO in 2023. Prior to this, he spent 10 years at Google, holding various roles in Product.
Sharon Lee
(CLO)Sharon joined VideoAmp in 2020 as a VP and Senior Counsel, since then, she has held a number of roles, moving into the role of Chief Legal Officer in 2025. Previously, she spent 5 years at WIlshire as a VP & Counsel and Principal and SVP.
Bryan Goski
(CRO)Bryan joined VideoAmp in 2020 as a Senior Director of Enterprise solutions, since then, he's held a number of roles, moving into the role of CRO in 20205. Previously, Bryan served as the VP of Sales, Business DEvelopment and Strategy at FourthWall Media. He also spent 11 years at comScore in a number of roles, including Senior Director of Sales, Global Accounts & National Networks.
Dustin Jackson
(CTO)Prior to joining VideoAmp in 2025, Dustin was an SVP of Engineering at Celonis. He also spent nearly 16 years at Google. While there, he held a number of roles, including Tech Lead/Manager, Director/VP, Engineering Lead of Ads Planning.
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