Senior Product & Industry Marketing Director, Planet

• Ideal candidates are passionate about Planet's mission and the impact our data can have on solving critical global challenges
• 10+ years of experience in product marketing leadership, with a significant portion in a Senior Director or equivalent role within a B2B SaaS, data, or geospatial technology company
• 8+ years of supervisory and/or leadership experience
• Track record of building, leading, and scaling high-performing product marketing teams
• Mastery in translating intricate technical concepts into clear, compelling narratives and differentiated value propositions for diverse audiences, including government customers
• Advanced analytical acumen, with extensive experience leveraging market insights, competitive analysis, and customer feedback to inform strategic decisions and drive business outcomes
• Ability to drive cross-functional alignment and influence stakeholders at all levels, including executive leadership, product, engineering, and commercial teams, often in matrixed or highly cross-functional settings
• Excellent communication skills, both written and oral, with the ability to work independently and across time zones

Desirable

• Planet is seeking a highly strategic and experienced Senior Director of Product and Industry Marketing to lead our comprehensive Product Marketing team
• This pivotal role is responsible for defining and executing the overarching go-to-market strategy for Planet's data and platform products and integrated solutions
• You will oversee product marketers focused on specific product lines, as well as industry marketers dedicated to key verticals across civil government, defense and intelligence, and the commercial sectors
• This role demands a leader who can translate complex technical capabilities into compelling value propositions for a diverse global customer base across various industries
• You will be instrumental in shaping Planet's market narrative, driving customer adoption, and further establishing Planet as a leader in Earth observation and geospatial intelligence
• You will lead efforts to identify high-potential market opportunities, and ensure our messaging and positioning resonate with strategic buyers and users
• This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week
• Define, lead, and oversee the go-to-market strategy for Planet’s portfolio, encompassing core medium resolution imagery, high-resolution tasking, hyperspectral data, and platform capabilities
• Oversee the development of cohesive messaging and positioning strategies across all product lines and industry verticals, ensuring a unified and differentiated voice for Planet in the market
• Guide the creation of core narratives, sales enablement tools, website content, datasheets, demos, presentations, and case studies that clearly communicate our value
• Direct market research, competitive intelligence, and customer feedback initiatives to sharpen Planet's brand perception and highlight strategic differentiators
• Foster a deep understanding of core challenges and use cases within the customer base
• Act as a critical strategic bridge between all Product & Engineering teams and Commercial-facing teams, ensuring alignment on roadmaps, market needs, and sales enablement
• Recruit, mentor, and lead a high-performing team of Product Marketing Managers (PMMs) and Industry Marketing Managers

• Application Deadline:
• October 31, 2025 by 11:59 PM PDT