Principal Performance Marketing Specialist, Airalo
€65.6-94.5k
Salary for candidates based in the UK; £80,800 - £116,000
eSIMs for international travel
Posted today
eSIMs for international travel
201-500 employees
Posted today
€65.6-94.5k
Salary for candidates based in the UK; £80,800 - £116,000
201-500 employees
Company mission
Airalo’s mission is to provide global data connectivity for all travelers.
Role
Who you are
- 7+ years in performance marketing / user acquisition for mobile apps, ideally in competitive categories or scaled environments (travel experience a plus)
- Deep expertise in Meta and Google UAC (app acquisition), and any other relevant performance marketing channel, including creative testing at scale and structured optimization practices
- Experience managing large budgets (ideally $20M+ annually or comparable scale) with strong forecasting and pacing discipline
- Strong stakeholder management experience, comfortable partnering with Director/VP-level stakeholders
- Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV)
- Strong understanding of mobile attribution + iOS measurement realities (SKAN/privacy impacts, signal loss, incrementality thinking)
- Extremely detail-oriented and loves being in-platform—campaign hygiene is a must-have
- Familiarity with tools like Adjust (or other MMPs), Looker, BigQuery, and experimentation/incrementality frameworks
What the job involves
- Airalo is looking for a Performance Marketing lead to drive app-first performance across the regions. You’ll lead end-to-end strategy and execution across key performance channels, scaling efficient growth while maintaining best-in-class campaign hygiene and measurement rigor
- You’ll work closely with Regional Directors to align on strategy, budget allocations, and priorities—this role requires strong collaboration and stakeholder management making a real impact on how we execute our Growth
- Own UA growth strategy and execution for Airalo (app-first), where performance marketing is a primary lever
- Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions, in close collaboration with Regional Directors to ensure alignment and confidence
- Lead Paid Performance Marketing across various channels (e.g., Social, Google UAC, and others at scale: oversee campaign architecture, audience strategy, bidding/optimization, and ongoing iteration to hit CPI/CPS and growth goals
- Own measurement and reporting: weekly performance reads, deep dives, and insights that translate into clear actions; strong understanding of iOS/mobile measurement nuances and constraints
- Maintain exceptional campaign hygiene: naming conventions, QA, structure, guardrails, geo/creative rotation, budget reallocation, and performance monitoring
- Partner cross-functionally with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product, and external agencies to unlock incremental growth
- Present to senior leadership: deliver monthly executive-level business reviews for your regions, clearly communicating what’s working, what’s not, and what’s next
Our take
Airalo is an online store for purchasing eSIMs for over 200 different countries and regions, to enable people to stay connected wherever they are in the world. Users need only download the Airalo app to gain access to packages for any of its listed destinations, installing and activating the eSIM on their mobile device for instant access to phone service without hefty roaming fees.
Around since 2019, Airalo has already been used by over 5 million people worldwide. Its hefty injection of funding from 2023 is accelerating the company's growth and enhancing its global team. Funds will also support the launch of "Airalo Partners", a connectivity solution for businesses and organisations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2025
$220m
LATE VC
Jul 2023
$60m
SERIES B
Total funding: $291.3m
Company benefits
- Stock Options
- Tools & Technology - we supply what you need to work your best and stay connected
- Remote-work Stipend
- Work From Anywhere
- Yearly Wellness Credit
- Healthcare Benefits
- Airmoney - enjoy an annual Airmoney budget for you and your family to use eSIMs worldwide
- Flexible Time Off
- Training & Development Budget (USD $500 annual)
- Airalo Academy - for 4 nights and 5 days, team members unite in a host country, all expenses covered
Company HQ
Lewes Historic District, Lewes, DE
Leadership
Ahmet Bahadir Ozdemir
(Co-Founder)Founder of Sim4crew. Was an Entrepreneur In Residence at Antler, and previously founded Wossco and Genmarine International Shipchandlers.
Abraham Burak
(Co-Founder)Law graduate of the University of Ottawa. Previously served as a legal and business consultant.
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