Head of Product Marketing, Dandy
$232-290k
Offers equity
Fully digital dental lab
Job no longer available
Fully digital dental lab
1001+ employees
Job no longer available
$232-290k
Offers equity
1001+ employees
Company mission
To become the best digital dental lab for every dentist.
Role
Who you are
- Candidates should have a strong desire to win, with the ability to move at pace to achieve something big in an industry ripe for disruption.Product Marketing plays a vital role at Dandy, serving as the glue that connects our broader vision to the strategies and tactics required to deliver commercial results
- An experienced leader with 12+ years overall and 6+ years in product marketing, with a track record of both launching products from 0 to 1 and scaling them for maximum impact
- Customer-obsessed and commercially minded, always balancing user needs with business outcomes
- An operator who keeps teams focused and moving quickly without sacrificing creativity or results
- A strategist with deep customer intuition, comfortable placing bets, connecting insights to broader opportunities, and aligning teams to bring them to life
- Strategic yet hands-on, unafraid to dive into the details when needed
- Humble and low-ego, building credibility from the bottom up
- Comfortable taking risks, challenging the status quo, and pursuing innovation
- Both creative and analytical - able to drive thought leadership, informed by data, while ensuring impact is measurable and maximized
- Energized by both strategy and execution, with no hesitation to roll up your sleeves
- Someone who thrives in a fast-paced environment, bringing an entrepreneurial mindset to every challenge
What the job involves
- Dandy is hiring an outstanding Product Marketing leader to join our growing, venture-backed company
- This leader will oversee the entire Product Marketing team, which currently includes five product marketers, with two additional roles planned for 2025
- Candidates must be able to dive deep into the dental vertical, establish a clear vision for who Dandy will be in the market, and partner with Marketing, Sales, and Product to win this space together
- Understand our market and the customer more than anyone else at Dandy
- Anticipate market changes, tailwinds, and headwinds, and ensure Dandy is innovating to serve evolving customer needs
- Own and leverage the full spectrum of tools to drive market impact, from market & customer insights, to value props and messaging, to pricing and packaging strategy, and more
- Navigate ambiguity and complexity like a B2B marketer, but activate with the creativity and speed of a B2C marketer
- Create compelling, memorable strategies and approaches that cut through a crowded market and differentiate Dandy
- Partner with the executive leadership team and our BD function to identify and drive strategic growth vectors
- Further evolve the connective tissue between Product and the broader GTM, integrating PMM and Product teams early on, and owning planning and success for major launches with GTM teams
- Develop, grow, and retain a strong and influential Product Marketing team
- Shape a culture where complex ideas become simple, teams operate with commercial impact in mind, and every initiative ties back to revenue impact. Team should optimize for:
- Boiling concepts down to their core, distilling complex ideas into simple and powerful messages targeted at the heart of customer pain points and opportunities
- Commercial impact, balancing compelling messaging / claims with technical (clinical) credibility
- Leveraging commercial insights (Sales conversations, paid ad testing, etc.) to quickly learn and pivot
- Revenue and/or broader KPI impact - every team member should own and ideate within an impactful surface area
Our take
Dentistry has long relied on outdated practices. Dandy was created to modernize and simplify dental operations by integrating technology into every aspect of the dental practice. Its goal is to streamline workflows, making dental practices more efficient and easier to manage.
While other startups have tried to bring technology to the dental field, Dandy distinguishes itself by understanding the industry's complexity and respecting the way dentists operate. Rather than overwhelming practitioners with a complete overhaul, Dandy introduces new features gradually, such as digitizing dental labs for procedures like crowns and implants.
Dandy aims to provide a complete "business-in-a-box" solution that allows dentists to focus on patient care while the platform handles administrative and operational tasks. While this vision has the potential to bring immense value to a field in need of innovation, the challenge lies in overcoming dentistry's resistance to change. Patience and persistence will be key as Dandy reshapes how dental professionals run their practices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$4.4m
SEED
Total funding: $4.4m
Company benefits
- Comprehensive health plans: Your health is our top priority. We offer a range of comprehensive medical, dental, and vision plans so you can choose what works best for you. Some plans include employer contributions to Health Savings Accounts (HSAs), and we offer options that cover 100% of employee-only premiums.
- Flexibility, built-in: At Dandy, we flex-first, which means trusting you to own your day and deliver, working where and how you want. We believe that by embracing flexibility, we empower everyone to balance work and life in the way that works best for them. Some roles need to be on-site due to the nature of the work.
- Investing in your wellbeing: Your wellbeing is more than just physical health—that’s why our benefits are designed to support you in all aspects of life. From mental health resources included in our healthcare plans to perks like pet insurance, a gym stipend, and access to discount platforms like Perkspot, we offer a range of programs to help you feel your best—inside and outside of work.
- Shared Success: We believe in shared success—when the business wins, our employees do too. Through performance-based bonuses and equity opportunities, our team shares in the impact we create together.
Company HQ
New York, NY
Leadership
Toni Oloko
(Co-Founder)Previously worked in Special Projects at goPuff. Before that founded PracticeGigs which they went on to sell.
Daniel Hanover
(Co-Founder)Previously worked as a Product Manager at Yelp and as a Software Engineer at Facebook. Studied Management and Technology at Wharton.
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