Senior Product Marketing Manager, SentinelOne
Endpoint & Identity Security
$176-242k
More information about location
Autonomous cybersecurity platform
Job no longer available
Autonomous cybersecurity platform
1001+ employees
Job no longer available
$176-242k
More information about location
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- Big passion for cyber-security and for creating high-impact marketing materials and campaigns. Well-versed in persona-based B2B marketing strategies
- 5+ years experience in product marketing - security or technical experience and/or exposure preferred but not critical if proven strong messaging, positioning, and execution skills can be demonstrated
- Strong written, verbal, editing, and presentation skills. Executive presence and communication skills
- Highly collaborative and comfortable working in cross-functional teams with multiple perspectives and priorities. Easily builds business partnerships and inspires team members
- Independent operator with a deep sense of ownership and accountability and the ability to take initiative to drive progress with measurable results
- A positive, problem solving attitude and willingness to engage, innovate, and help where needed
What the job involves
- As the Senior Product Marketing Manager - Endpoint & Identity Security, you will lead the product marketing and go-to-market strategy / execution for two of our most important and recognized verticals
- You will be responsible for driving thought leadership, adoption, and enablement for our market-leading, AI-powered endpoint and identity products.
- This includes working across the business from marketing, sales, partner and channel, to engineering, PR, analyst relations, and finance teams to ensure our product positioning, messaging, pricing, demand generation, and communications are successful.
- You will work alongside the smartest security minds in the industry in a diverse, fast-paced environment, and lead cross-functional initiatives with very tangible outcomes.
- The assets and programs you create will help our internal teams and our customers understand the value of our platform and how SentinelOne can secure the future of business
- Product Marketing Strategy & Business Growth: Help develop and execute our overall product marketing strategy to drive sustainable, accretive, and measurable business growth for the endpoint and identity products,, from adoption through engagement and customer retention
- Go-to-market leadership: Develop, execute, and maintain the bill-of-materials for your responsible product areas. This includes messaging, positioning, naming, pricing, sales and partner enablement, customer success stories and evidence, analyst relations, product demos and trials, solution briefs, thought leadership, and other written and creative assets
- Cross-functional portfolio leadership: Generate clarity and momentum across our ecosystem, influencing stakeholders to execute along a common strategy. Confidently be the voice of our endpoint and identity portfolio in executive forums
- Messaging and positioning: Create compelling messaging and positioning to convey our differentiated value propositions, key capabilities, and benefits for target customer segments
- Sales & Partner Enablement: Work closely with sales, channel, and partner teams to ensure the value proposition, assets, training, and tools are deeply and consistently implemented across the organization to enable a strong sales motion
- Content creation: Develop and land compelling internal enablement and customer-facing content, thought leadership assets, webpage messaging, solution decks, white papers, blogs, competitive positioning, demos, and more
- Thought Leadership: Partner with our threat intelligence teams and product leaders to cement SentinelOne’s leadership position in the endpoint market. Prepare and deliver our differentiated value prop through events, customer materials, briefings, and more to audiences including customers, analysts, field, and partner teams
- Market and Competitive Intelligence: Be the expert on the market trends, the competitive landscape, and target audiences, and leverage this knowledge to inform the portfolio roadmap and position our differentiated offering in market
- Customer Advocacy: Be the voice of the customer, driving customer and market research and advocating for the customer in product development and marketing discussions
- Some travel may be required
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although it also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public in 2021, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market capitalisation of $10 billion. However, it's since fallen to around $ 4 billion. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $800m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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