Senior Product Marketing Manager, ActiveCampaign
ACHQ and Agency
$124-170.5k
Customer experience automation
Open for applications
Customer experience automation
501-1000 employees
Open for applications
$124-170.5k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- Are you a passionate storyteller with a talent for showcasing how software can empower small businesses and the marketing agencies that serve them to achieve big results?
- 5+ years of experience in B2B SaaS product marketing
- MarTech or adjacent industry experience preferred
- Background of marketing to franchises, multi-tier accounts, and agencies preferred
- Experience with SMB, product-led growth and/or self-serve sales motions preferred
- Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages
- Strong strategic thinking, analytical, and problem-solving skills
- Ability to thrive in fast-paced environments, be flexible, and able to adapt to changing scenarios
- Experience guiding cross-functional teams and collaborating with departments across the organization
- Superb communications skills across all mediums, and all levels of the organization
What the job involves
- We are looking for a Senior Product Marketing Manager to join our team!
- As a key member of our Product Marketing team, reporting to our Director of Product Marketing, you’ll own the product go-to-market strategy for your product area(s), collaborating with the GTM teams to bring our messaging and positioning to life
- You will drive cross-functional collaboration and alignment to launch product innovations that demonstrate market impact and improve customer adoption
- And you’ll partner with our Product team to develop and refine the product roadmap and drive customer value
- Go-to-Market Strategy: Define and own the go-to-market strategy and tactics for your product area(s), leveraging market insights, buyer personas, and competitive analysis to inform decisions
- Messaging & Positioning: Create compelling narratives for your product area(s) that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation
- Market Research: Build expertise in the target markets, segments, buyer personas, competitors, and partners for your product area(s). Educate cross-functional teams on market requirements, trends, and competitor capabilities
- Launches: Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs for your product area(s) that enhance customer satisfaction, retention, and adoption
- Subject Matter Expert: Act as the go-to resource for our internal teams for your product area(s)
- Cross-Functional Collaboration: Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns
- Field Enablement: Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively
- Product Assets and Collateral: Work with the Sales and CX teams to identify and then create compelling internal tools and external collateral to drive growth and adoption of your product area(s)
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimizing engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM with the focus on providing businesses with the ability to optimize customer experiences. The platform leverages machine learning and automation to increase the rate that its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
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