Marketing Specialist, Weee!

• 1+ year of experience in marketing, social media management, or video content creation
• Proficiency in tools such as Figma, Canva, and video editing software (e.g., CapCut)
• Strong verbal and written communication skills in Vietnamese (Native/Bilingual proficiency) and English (proficient)
• Deep understanding of Vietnamese culture, food trends, and community dynamics
• Passion for food and cooking, with expertise in crafting and sharing Vietnamese recipes
• Hands-on experience with influencer marketing and Facebook Community Groups
• Background in eCommerce or food delivery is a plus

• Weee! is seeking a Marketing Specialist for the Vietnamese Team who is passionate about creating effective new users and delivering community building initiatives
• This role will be closely collaborating with Merchandising to produce best-in-class marketing content via online community, influencer partnership and in-app storefront to drive user revenue
• He/she will also support cross-functional teams to provide Vietnamese translations to enhance our user shopping experience and engage with the Vietnamese audience
• Oversee and grow the Weee! Vietnamese Facebook Group to increase engagement and user acquisition through social sharing and incentive share programs
• Create compelling UGC to promote product collections across unofficial social media communities and Facebook groups
• Plan and execute online community events, leveraging opportunities within social media communities and Facebook groups
• Identify, engage and manage relationships with social media influencers, targeting Vietnamese-speaking and 1st-generation Vietnamese users
• Stay updated on food trends and community preferences to ensure content is current, relevant, and resonates with the target audience
• Relay community feedback to internal stakeholders to improve products and services
• Design and optimize in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront, promoting weekly deals, seasonal campaigns, and evergreen collections
• Collaborate with the merchandising and marketing teams to curate customer-oriented content and SKUs for Vietnamese users
• Deliver accurate Vietnamese translation requests from cross-functional teams (Marketing, Product, Design) to enhance user shopping experience
• Provide weekly performance reports, summarizing insights, findings, and actionable recommendations for improvement

• Company stock options
• Work from home opportunities
• Comprehensive health insurance package, including medical, dental, and vision
• 401k
• Annual bonus plan
• Vacation and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credit
• Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
• Thoughtful, talented, and supportive coworkers and leadership team

Total funding: $835.1m

It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.