Content Marketing Manager, harvest
$125.1k
+ Bonus
Time tracking and invoicing app
Open for applications
Time tracking and invoicing app
201-500 employees
Open for applications
$125.1k
+ Bonus
201-500 employees
Company mission
To help teams succeed by encouraging the respectful and intentional use of time.
Role
Who you are
- 5-7 years of content marketing experience, preferably in a SaaS, B2B company
- Proven track record of developing and executing a successful content marketing strategy that delivers measurable business outcomes
- Data-driven mindset that develops metrics and reporting to understand performance
- Ability to manage content creators (writers, videographers, presenters), providing editorial guidance to deliver on-message and on-brand assets
- Exceptional writing and editing abilities to quickly transform technical ideas or concepts into engaging stories
- A great listener, always curious to learn more and understand the needs, wants, and pain points of our audience
- Comfortable in ambiguity and thrives in an environment of continuous curiosity
- Proven partner to marketers, product, and business stakeholders
- Previous experience working in an agency or the professional services industry is a plus
What the job involves
- The Content Marketing Manager will envision and execute a Content Marketing strategy that elevates the Harvest brand and engages with our prospects and customers, growing our audience to drive customer acquisition and improve customer lifetime value.
- Reporting to the Associate Creative Director and working closely with Product Marketing, they will become an expert in the professional services industry and gain a deep knowledge of its trends, habits, and key players in order to produce high value, insightful, unique content that speaks to the specific needs and pain points of our customers.
- They will work to position Harvest as a trusted source of knowledge for the industry and build customer advocacy, identifying a panel of customers who are willing to be a voice for Harvest, and seek industry voices to collaborate on our content efforts
- Content Strategy
- Develop, evolve, and execute a Content Marketing strategy that aligns with Harvest’s business needs, key audiences, and the stages of the customer journey
- Become an expert in our audience of Professional Services teams to better understand our customer’s needs, preferences, and pain points to inform content strategy
- Define content goals, KPIs, and reporting to measure content effectiveness
- Partner with cross–functional teams including product, sales, and customer success to align content strategy with our broader goals
- Monitor and respond to industry trends and the content strategies of our competitors
- Content Direction
- Build and manage an editorial calendar to ensure a consistent release of content across channels
- Contribute to defining the voice and tone of our content to ensure resonance and brand alignment
- Brainstorm and prioritize content topics based on strategic importance and potential impact
- Identify new content formats, channels, and external partners to amplify reach and engagement
- Incorporate SEO strategy into content development to ensure that Harvest receives value from improved organic search results
- Content Production & Management
- Produce well-researched, insightful, high-quality content that resonates with and provides value to our audience
- Write, edit, and proofread various content types such as blog posts, white papers, case studies, and email campaigns
- Manage our social media presence
- Produce audiovisual content such as customer interviews, direct-to-camera educational videos, and audio content, in collaboration with the Marketing team and other internal and external partners
- Leverage automation and AI tools to optimize content output
- Manage and run live webinars with customers and industry voices
- Collaborate with designers to ensure cohesive presentation of content and brand alignment
Application process
- Please submit your resume, an optional cover letter, and a link to your best piece of content
Our take
For businesses hoping to get the most out of their people, it is important to know who is working on what when, to assess productivity and tackle points of time-loss in projects. Harvest supplies an all-in-one time tracking solution to give insight into the working patterns of employees, so that companies can manage time more efficiently and ensure their workforce hours are contributing to business success.
There are several time tracking tools on the market, with Harvest regarded as one of the best options for smaller businesses. As well as time-tracking, the product has advanced functions for project managing and scheduling – such as the ability to reassign work from a worker at capacity to one with idle time – as well as offering integrations with accounting software to streamline billing hours and invoicing.
Harvest was founded in 2006 and has experienced steady growth over the years. It serves over 50,000 businesses and continues to release new features to bolster its product offerings, putting it in good stead to remain a player in its field.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Paid time off: 15 days of vacation in your first year, plus company holidays, and an additional two days per year until you reach 20 days. We also provide a week off for winter break.
- Education fund: A yearly budget for your professional learning and development goals, which includes an allocated amount for conferences.
- Parental leave and support: 16 weeks of paid family leave to all new parents, as well as a virtual platform providing support across fertility, pregnancy, and adoption through your first year of parenting.
- Tools of the (remote worker) trade: A company-issued computer that fits your role. And a standing desk and ergonomic chair after six months of getting settled into your role.
- Donation matching: A charitable giving matching program to support your contributions to your favorite charitable organizations.
- Insurance: Up to 100% coverage of health insurance premiums across our medical, dental, and vision plan offerings for you, your spouse, and your dependents.
- Retirement fund: 401k planning with a 6% company match after three months with the company.
Company HQ
Upper West Side, New York, NY
Leadership
Danny Wen
(CEO)Former Senior Creative Developer at Viant.
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