Paid Media Manager, Later
$85-100k
All permanent team members are granted stock options
Social media marketing scheduling platform
Job no longer available
Social media marketing scheduling platform
1001+ employees
Job no longer available
$85-100k
All permanent team members are granted stock options
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- The ideal candidate has a proven track record of executing influencer content with paid amplification and experience holistic content reporting (i.e., bifurcating organic and paid performance)
- 4+ years of experience executing, managing, and reporting on influencer advertising campaigns directly within Meta, TikTok, and YouTube advertising accounts/platforms
- Additional experience activating paid influencer campaigns on Snap preferred but not required
- Strong project management skills + ability to manage and track time across projects effectively
- Detail-oriented with strong analytical skills to interpret data and generate actionable insights
- Inquisitive mind with a strong knowledge of the creator industry and emerging trends
- Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- We are seeking a high-energy, results-oriented, data-driven Paid Media Manager to join our rapidly growing paid social team
- In this critical role, you will be responsible for executing comprehensive multi-channel marketing programs that generate brand awareness, increase consideration, and drive sales directly within paid social advertising platforms for Later Influence customers across a variety of industries
- This role will work closely with the Senior Paid Strategist
- Building on your proven track record of hands-on-keyboard experience executing influencer content, take full ownership of all ad campaign execution and trafficking across Meta, TikTok, and YouTube
- Efficiently manage and optimize all active ad campaigns to maximize budget and surpass campaign goals
- Keep a regular pulse on campaign performance with weekly reports delivered internally and externally to customers
- Continuously share the “why” behind performance, digging into what influenced performance (e.g., content type/length, creative themes/elements, post copy, ad targeting, etc.)
- Collaborate with internal teams to bifurcate paid and organic performance on influencer content to deliver holistic performance to both internal teams and externally to customers
- Understand that the best path to customer and campaign success is by learning from peers and working together to generate best-of-their kind influencer campaigns
- You will place a premium on nurturing trust and collaboration, positioning yourself and the paid social team as both experts and active participants in growth, not as a roadblock to success
- Have an inquisitive mind and always eager to learn the latest industry trends and opportunities for expanding paid execution platforms or tactics
- Keep up to date with paid best practices across paid social channels (Meta, TikTok, YouTube, Snap)
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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