Growth Marketing Coordinator, ZigZag Global
Events, Fixed Term Contract, 9 Month Maternity Cover
More information about location
Product returns management portal
Be an early applicant
Product returns management portal
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
ZigZag’s mission is to reduce the cost, waste and friction associated with returns, boost customer loyalty and make retailers more profitable and sustainable.
Role
Who you are
- The role suits a self-motivated and upbeat team player in their early stages of their marketing career
- A passion for retail and e-commerce shopping is important, as well as the enthusiasm to make the post-purchase shopping a better, more sustainable experience that benefits retailers and their customers
- Experience of running events, ideally at a B2B company
- Some experience using a Marketing automation tool (Hubspot preferred but not essential)
- Willingness to use project management tools (i.e. Asana)
- Experience of using content creation tools: (i.e. Canva or Adobe Express)
- Passion for E-Commerce Retail
- Core traits - willingness to experiment, organized, analytical, professional, optimistic, flexible, self-starter, people person!
What the job involves
- Type of employment: Fixed Term Contract – 9-month Maternity Cover
- In this Growth Marketing role, you will be responsible for activating the marketing plan to enable growth for ZigZag - this includes executing industry events, ZigZag owned-events, digital marketing campaigns, social proof campaigns and the development of creative assets
- The key success metric is the generation of new Marketing Qualified Leads
- Plan and promote ZigZag’s attendance and sponsorship of events and webinars
- Take ownership of the event calendar and ensure that every event is planned in detail
- Manage the events budget, staying on track of costs
- Ensure that post-event activities are planned, tracked and ultimately result in new deals in the pipeline
- Manage the budget and plans for ZigZag’s branded merchandise
- Run campaigns to drive review on G2 and other social proof platforms
- Activate digital & email campaigns to drive demand and leads with new prospective clients
- Build and constantly enhance a suite of creative assets
- Utilize Hubspot features including forms, landing pages, marketing email to run campaigns
- Utilize HubSpot marketing automation, workflows, and data analysis tools to track, and scale up campaigns and measure performance
- Proactive use of paid social media and paid search to engage with the target audience
- Help deliver nurture campaigns and newsletters to promote ZigZag’s to drive demand with new clients
- Key KPIs – New Qualified Leads, event impact on existing deals, social proof reviews, traffic to landing pages, advertising performance, digital & email conversion metrics
- Be agile, we are a growing company and sometimes we need to wear different hats!
Application process
- Only the short-listed candidates will be contacted for an interview
Our take
ZigZag Global provides retailers with a branded returns management portal, allowing them to quickly build customer friendly returns solutions without having to invest heavily in in-house engineering.
Today, around 15% of items are returned by customers across physical retail and e-commerce. Indeed, around 40% of all e-commerce-purchased products are sent back. This creates pressure for retailers to manage the reverse logistics efficiently to maintain customer loyalty, as well as to maximise the value of their goods through restocking.
ZigZag Global has built out an impressive customer list since its 2015 foundation, serving the likes of Dorothy Perkins, Oakley, and Selfridges & Co. However, after being acquired by NYSE-listed tax free shopping leaders Global Blue and given access to its merchant network, another period of rapid growth looks likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2019
$19m
SERIES A
Aug 2017
$0.7m
SEED
Total funding: $20.1m
Company benefits
- Flexible remote/hybrid working options - depending on location
- 24 days holiday + bank holidays
- Pension plan
- Flexible working hours – so that you can balance your work life with your private life
- 10% learning and development time
- Paid for travel opportunities across European locations - occasional
- Access to L&D courses (e.g. Linkedln learning) and conferences
Company HQ
Holborn, London, UK
Articles
Leadership
Al Gerrie
(CEO)Is also a Non Executive Director at We Are Pentagon and XCom Ltd, both ecommerce growth service provider. Was previously Head of Multichannel at outdoor clothing & equipment retailer Mountain Warehouse, and was Ecommerce Multi Channel Manager at Office Shoes.
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