Head of Growth Marketing, Belong
Real estate service for homeowners and renters
Open for applications
Real estate service for homeowners and renters
101-200 employees
Open for applications
101-200 employees
Company mission
To create authentic belonging experiences for those who own much-loved homes, and those longing for that feeling.
Role
Who you are
- Bachelor’s degree in any quantitative field (Business, Math, Economics, Finance, Statistics, Science, Engineering)
- 6+ years of experience in growth marketing with experience in channel management as well as in lead generation. Proven track record of driving continuous performance improvements and operating within strict CPA or CPL targets. If you do not have hands-on experience running paid channels or managing a team that did, this is not the role for you
- Industry Knowledge: Prior experience in real estate, property management, or residential construction is highly advantageous but not required
- Leadership Skills: Demonstrated ability to lead and manage a team, focusing on mentorship and professional development
- Communication: Excellent written and verbal communication skills, including the ability to interface effectively with cross-functional teams and external stakeholders
What the job involves
- As the head of Growth Marketing you will be Responsible for the efforts and team at Belong to generate new qualified homeowner leads for the sales team, hitting strict cost-per lead targets and quality scores, as well as the efforts to nurture the sales pipeline with automation and content.
- This includes setting channel strategy, leading creative development workstreams, setting performance targets, owning channel execution, running performance analysis, and implementing daily optimizations.
- This is a hybrid role that includes both team management and hands-on execution
- Department Leader: Oversee the broader DemandGen efforts at Belong, which includes Paid Channels, Organic Channels, Email/SMS automations, Content Development, and Creative Development. In this capacity, you should be an inspirational leader who can set the vision for the future of Belong’s growth efforts, as well as someone who rolls up their sleeves to dive deep into the weeds with the team
- Channel Ownership: Oversee the team that runs our paid channels including Paid Search, Outbound Calling, and Affiliate Marketing, with the responsibility to operate within specific CPL and CPA performance targets, and to increase media spend in lockstep with our company’s growth trajectory. Should personally spend 25-30% of their time running a channel as an IC, which could include launching new channels for Belong
- Optimization & Creative Development: Develop a robust test-and-learn plan to improve spend efficiency, rooted in deep customer empathy and meticulously tracked performance metrics. Work internally with content writers and graphic designers to develop new landing pages, ads and targeting ideas
- Accountability & Communication. Provide visibility throughout the organization on the health and status of acquisition programs, including daily & weekly recap reports with summary digest, guidance on volume relative to plan, monthly growth analytics meeting prep and reporting, creative learning sharing, create test launches, etc
- Tracking & Tech Set Up: Set up and manage tracking tags across all performance marketing channels working with our frontend development team, using Google Tag Manager
Our take
An increasingly complicated property landscape has had a negative effect on relationships between homeowners, renters and service professionals. These services must all be liaised separately, a situation which outlines demand for an integrated communication platform.
Belong provides property management services through technology that matches future long-term renters with homeowners based on their preferences. In addition to rental services, the startup also connects homeowners and renters with service professionals such as renovators, managers and constructors.
The company has focused its impressive capital funding on expansion and further innovation of its platform. Initially focused in California, Belong also covers regions in Washington and Florida.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2022
$50m
SERIES C
Mar 2021
$40m
SERIES B
Total funding: $105m
Company benefits
- Work from home opportunities
Company values
- We think big - We understand the power of thought as a fulfiller of prophecies
- We trust action - We inject velocity/urgency in everything we do
- We are team players - We seek to win as a team. We recognise our teammates. We understand that winning alone is not only hard; it's also sad
- We never forget who we work for - Our community members. We start with what they need and work back from there to stay ahead
- We demand high standards - Starting with ourselves. We believe that every detail matters and that excellence is determined by what we do when no one is looking
- We are direct, open, and generous of spirit - We give and seek feedback kindly, openly, and candidly
- If we are "on time", we are late - We are on time, out of respect and kindness for our team members, customers and everyone that makes a giant effort to be on time themselves
- We don't waste money - We question every penny spent because we understand every penny matters
Company HQ
Downtown, San Mateo, CA
Articles
Leadership
Ale Resnik
(CEO)Ale co-founded Beepi, a "peer-to-peer" online used-car marketplace that was sold in January 2017. After exiting Beepi, they joined Venture Capital firm Andreessen Horowitz, based in Menlo Park, as Founder in Residence.
Owen Savir
(President)Along with Ale, they co-founded Beepi. Prior to that, they co-founded icontact, a sophisticated school information system.
Tyler Infelise
(Head of Product & Brand)Prior to Belong, they worked in product departments at SoFi, Clara and Beepi.
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