Director of Content Marketing, Slice
$150-190k
+ Benefits (including bonus and stock option opportunity)
Independent pizzeria technology platform
Open for applications
Independent pizzeria technology platform
501-1000 employees
Open for applications
$150-190k
+ Benefits (including bonus and stock option opportunity)
501-1000 employees
Company mission
To empower independent pizzerias with the tech and services that power the big chains, to enable them to be in business for themselves, not by themselves.
Role
Who you are
- We’re looking for an experienced B2B content leader who thrives in a fast-paced, purpose-driven environment and knows how to speak the language of small business owners: clear, honest, practical and most importantly, no fluff
- To excel in this role, you'll need a blend of strategic vision, hands-on execution, and a deep understanding of both content and the unique needs of small businesses. We’re looking for someone who brings a diverse set of skills and experiences, including:
- 8+ years in B2B content marketing, with 3+ years in a leadership role
- Experience in restaurant technology, food tech platforms, or very closely related industries, with a strong focus on supporting SMBs. This is a must!
- Deep understanding of SMB buyer psychology and the ability to communicate simply, clearly, and with empathy
- A strong editorial POV, with exceptional writing, editing, and storytelling chops
- Proven ability to lead and scale content teams and work cross-functionally with brand, performance, and product stakeholders
- Demonstrated success creating content strategies that drive measurable engagement and demand
- Comfortable using analytics tools to track impact and inform strategy (e.g. GA4, Google Search Console, SEMRush)
- Experience managing freelancers, agencies, and multimedia content producers
What the job involves
- The Content Marketing team’s mission is to tell meaningful, engaging stories that resonate with pizzeria owners and clearly communicate the value of Slice
- As Director of Content Marketing, you’ll define and lead our content strategy, shaping a bold editorial vision, scaling a high-performing content engine, and turning data and insights into stories that earn trust, spark interest, and position Slice as the unwavering ally of independent pizza shops
- Leading full-funnel content strategy across brand, product, education, and demand generation
- Managing Slice’s editorial calendar, voice, and tone to ensure consistency across channels
- Collaborating with Performance Marketing, Product Marketing, and Lifecycle teams to align messaging and maximize cross-functional impact
- Developing thought leadership and PR initiatives that position Slice as an industry authority
- Overseeing content creation across blog, email, social media, and event channels
- Driving SEO strategy and execution in partnership with the SEO team to boost discoverability
- Building and executing distribution plans across owned, earned, and paid media
- Setting clear performance benchmarks and tying content to measurable business outcomes
- Continuously optimizing content through testing, data analysis, and audience feedback
- Auditing and refining existing content for relevance, accuracy, and performance
Application process
- This entire process is expected to take 2-4 weeks to complete and you’d be expected to start on a specific date
- 30 minute meeting with your recruiter
- Creative Challenge
- Panel Interview
- 1 hour Interview with VP, Marketing
Our take
Slice gives independent pizzerias easy access to the digital tools needed to run a successful business, from bespoke websites with online ordering capabilities to digital marketing and SEO service. According to Slice, pizzerias that use its services can expect both an increase in their online order value and in repeat customers.
The market for online food ordering is huge, with the likes of Grubhub, Deliveroo and Uber Eats controlling most of the market share. To differentiate itself, Slice has honed in on the popularity of pizza. It also provides extra services to its clients that can help them compete with successful chains, and charges a flat subscription fee in comparison to the high commission rates charged by most other platforms.
Slice works with thousands of independent pizzerias across the US, making it the country's largest pizza network. It has also been featured in Crunchbase's SMB Tech 50, a testament to its growth and popularity, and has hopes to continue this upward growth in the coming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$40m
SERIES D
May 2020
$43m
SERIES C
Total funding: $116m
Company benefits
- Medical, dental & vision healthcare.
- Tools and days-off to promote mental health
- Annual stipend for personal development and growth
- Generous paid time-off and WFH policies
- Paid time off for ALL new parents
- Compensation for each referred hire
- Exciting, collaborative hackathons 4x/year
- Regular social and charitable events
- Endless pizza
Company HQ
Flatiron District, New York, NY
Leadership
Ilir Sela
(Founder & CEO)Founded Nerd Force in April 2003, working as CEO for 8 years. Then founded Slice to support their family's NYC pizzerias, and has served as CEO ever since.
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