Group Product Marketing Manager, Lyft
Lyft Business
$169-211.3k
More information about location
3+ days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
$169-211.3k
More information about location
3+ days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve
- Experience with driving internal tools adoption, B2B product marketing, and advertising technology strongly preferred
- Experience leading and developing a high performing team
- 10+ years of experience relevant to product marketing
- Analytical thinker with experience in data-driven marketing
- Experience in applying user insights and market trends to inform and optimize the product experience
- Experience partnering closely with sales teams and developing effective sales enablement strategies
- Very strong written and verbal communication skills
- Thrives in a fast-paced environment with a bias towards action
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
What the job involves
- You'll lead the marketing team who is growing Lyft’s business-to-business solutions
- Areas of focus will include: collaborating deeply with the product, engineering and sales teams on product roadmaps as well as merchandising Lyft’s new and existing products with narrative development, sales enablement, customer enablement, demand and lead generation, as well as owned, earned and paid media campaigns
- The role reports to the Senior Director of Product Marketing
- Lead a team of B2B marketers executing both inbound strategic product marketing and outbound launch and growth efforts
- Be the expert at Lyft on all Enterprise applications of our product, those products’ target audiences and the competitive landscape
- Hold your product team to a high product-market fit bar, ensuring Lyft is building the right things for the ways the market is moving
- Leverage user insights to develop GTM plans, and help shape product strategy and the product roadmap
- Own and develop a comprehensive demand generation strategy across paid/owned and earned channels
- Work cross-functionally with Sales, Product, Product Design, Engineering, Data Science, and UX Research to drive ongoing product adoption and go-to-market launches
- Strong understanding of marketing automation platforms, CRM systems, and marketing analytics and reporting tools
- Collaborate with sales and marketing leadership to align demand generation campaigns with sales goals and target accounts; partner with sales teams to optimize sales enablement materials for greater effectiveness
- Oversee the execution of multi-channel campaigns, including email marketing, content marketing, webinars, paid advertising, and events
- Experience in ABM (Account-Based Marketing), lead scoring, lead nurturing, and marketing funnel management
- Guide marketing campaign development and marketing experimentation; provide feedback to continuously raise the bar for the quality of our work
- Work to understand the impact and learnings from initiatives you’re driving, optimizing for the greatest impact on our KPIs and sharing relevant learnings
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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