Head of Marketing, Polar Analytics
Salary not provided
+ Equity
SQL
Salesforce
Hubspot
Segment
Shopify
Senior and Expert level
Remote from US
Multi-channel analytics software
Be an early applicant
Multi-channel analytics software
21-100 employees
B2BEnterpriseMarketingAnalyticsBusiness IntelligenceSaaSAPI
Be an early applicant
Salary not provided
+ Equity
SQL
Salesforce
Hubspot
Segment
Shopify
Senior and Expert level
Remote from US
21-100 employees
B2BEnterpriseMarketingAnalyticsBusiness IntelligenceSaaSAPI
Company mission
To empower the indie DTC brands world wide to grow faster and more profitably!
Role
Who you are
- You're a proven SaaS marketing leader: 8+ years in B2B SaaS marketing with 3+ years in a demand gen leadership role (e.g. Head/VP of Marketing, Director of Growth). You have owned pipeline or revenue targets and delivered on them. (In your last role, you can point to specific SQL or revenue numbers you drove quarter over quarter.)
- You're a demand generation expert: Deep expertise in building scalable lead gen engines. You know how to allocate budget across channels to hit SQL/MQL goals, and how to optimise each stage of the funnel. You’ve successfully grown lead volume while improving metrics like CAC, LTV, payback period, conversion rates, etc
- You've build the ABM & Enterprise playbook: Hands-on experience with Account-Based Marketing or selling to mid-market/enterprise customers. You know how to segment and prioritise accounts, personalise outreach at scale, run multi-channel ABM campaigns, and measure account engagement
- You're data-driven & analytical: You make decisions based on data and experimentation. Comfortable with marketing analytics and attribution modelling (CAC, LTV, MER, cohort analysis). Proficient with tools like HubSpot/Salesforce, marketing automation, and ideally our own platform (you’ll be a power user of Polar Analytics!). Fluency in marketing KPIs is a must – you measure what matters and aren’t afraid of spreadsheets/SQL to get answers
- You're aligned to sales and have a revenue mindset: Track record of tightly aligning with sales teams. You’ve implemented processes for lead scoring, SLAs, and feedback loops with Sales. You think in terms of revenue, not just leads – always considering downstream conversion and quality. (Experience managing or working closely with SDR/BDR teams is a plus.)
- You’re a builder and leader: You’ve hired and developed marketing teams, and thrive in a fast-paced, unstructured environment. You combine strategic thinking with a roll-up-your-sleeves attitude – whether that’s writing a landing page brief or diving into campaign data, you lead by example. Importantly, you act like an owner, taking initiative and accountability to drive results without waiting for direction
- You have Industry & domain knowledge: Experience marketing products to SMB or mid-market customers (ACVs in the ~$10K–50K range, short sales cycles) is highly preferred. E-commerce or MarTech domain experience is a bonus (understanding the mindset of Heads of eCom/Digital and the Shopify ecosystem can ramp you up faster). Regardless, you have a keen interest in e-commerce/DTC and emerging trends (we’re leveraging AI heavily – you should be excited by the possibilities of new tech to engage customers)
What the job involves
- As Head of Marketing, you will own the pipeline and lead all marketing efforts to take Polar to our next ARR Milestones
- This is a high-impact, high-ownership role reporting directly to our CEO
- You’ll be joining a 32-person team with a great product (100% NRR, loved by customers) and huge organic momentum, but we need your expertise to unlock scalable acquisition and drive our Account-Based Marketing (ABM) strategy
- Build & Scale Demand Generation Engine: Own our SQL/pipeline targets end-to-end. Design and execute a repeatable demand generation machine that efficiently converts spend into pipeline and revenue. This includes experimenting with channels (outbound, paid social/search, content, partners) and optimising CAC for a faster payback. You’ll ensure we have the campaigns, tools, and analytics in place to consistently hit our lead and pipeline goals
- Drive ABM Success: Lead our pivot to an Account-Based Marketing approach. Define our target account list and ICP, craft multi-touch campaigns (personalised outbound, targeted ads, content, events) to move accounts from Aware ➡️ Interested ➡️ Closed-Won. You’ll operationalise the ABM playbook and iterate on it to open up pipeline from bigger mid-market accounts. Early success here will be critical to hitting our ambitious growth targets
- Optimise Top-of-Funnel & New Channels: Take our top-of-funnel to the next level. Today ~65% of our leads come via word-of-mouth and SEO (great, but not infinitely scalable). You will identify and scale new acquisition channels – whether that’s creative outbound sequences, strategic partnerships (e.g. agency referrals), or novel campaigns (we’ve seen promising results with an AI-powered email outreach program that you can expand). Your goal is to unlock predictable lead flow beyond organic inbound
- Team Leadership & Cross-Functional Collaboration: Build and mentor a high-performing marketing team. As we grow, you’ll hire and coach specialists across demand gen, product marketing, content, etc. instil a data-driven, experimentation culture in the team. You’ll also work hand-in-hand with Sales, ensuring smooth lead handoff, unified messaging, and shared accountability for revenue. (Bonus if you’ve managed SDRs or sales dev before – you’ll have input on our outbound strategy too.)
- Strategic Leadership & Positioning: As part of the leadership team, you’ll shape our overall go-to-market strategy. Refine our messaging and positioning to resonate with e-commerce brands. Oversee content and PR efforts that bolster our brand (with a bias toward content that fuels demand gen). Continuously analyse marketing performance metrics, report to the exec team, and double down on what works. In short, act like an owner of the marketing function, with an eye on efficient growth and ROI at all times
Application process
- 1. Recruiter Screen (30 mins): A call with our Head of Talent to talk through your current/past experience and your motivations and Tell you more about Polar Analytics
- 2. Role Fit Interview (45 mins): Here, you'll meet either the Hiring Manager or a team member of a similar level to discuss your ways of working and understand your skillset and ability for the role
- 3. Competency Deep Dive (1 hour): This interview usually consists of a practical element (case study, Presentation, Technical Problem Solving etc) designed to give you a broader understanding of how we drive impact at Polar. This will be with the hiring manager and one other team member
- 4. Culture Interview (45 mins): A conversation with one of our Culture Champions. We assess your team fit based on our values (see below)
Our take
In order for independent brands to grow within the digital market, marketing teams must rely on efficient analysis of eCommerce data, so they are able to compete against major enterprises. Polar Analytics has developed a data centralising platform that enables Shopify marketers to integrate and analyse complex data into one easy-to-use interface.
With a range of subscription-based offerings, the company is trusted by over 1,700+ Shopify brands, including Hero Cosmetics, Soko Glam, and AYBL. Its comprehensive dashboard enables brands to make quick decisions, fuelled by actionable marketing insights delivered by its full-stack business intelligence solution.
The Kima Ventures-backed company remains focused on further application development and expanding its workforce. Though the company’s platform integrates solely within the Shopify ecosystem, it is looking to expand its reach to encompass all eCommerce CMS's on the market. With this, Polar Analytics has plenty of growth opportunities as it continues to expand on a global scale.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2024
$19.2m
SERIES A
Jul 2023
$9m
SERIES A
Total funding: $29.6m
Company benefits
- Work Where You Thrive: We believe in Choice First working—your results matter more than your location. Work from anywhere, in a way that fits your life
- Trust, Transparency & Ownership: Our culture is built on empowerment—we give you the context and trust to take full ownership of your work. No micromanagement. Just impact
- Make a Real Difference: At Polar, your work fuels the success of thousands of eCommerce brands. You’ll build, experiment, and scale with a team that’s redefining data for the next generation of retail
Company HQ
Passy, Paris, France
Leadership
David Dokes
(Co-Founder & CEO)Previously Founded The Growth Team and The Family - London Collective. They also spent 3 years at Turo in a number of roles, including PM and Growth Lead.
Charbel Seif
(Co-Founder & CTO)Previously a Data Scientist at Airbnb and Warner Bros. Entertainment, and a Growth Engineer at Turo.
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