Marketing Specialist, Teikametrics
Performance
+ Generous stock option packages
More information about location
eCommerce optimization platform
Open for applications
eCommerce optimization platform
201-500 employees
Open for applications
+ Generous stock option packages
More information about location
201-500 employees
Company mission
Teikametrics' mission is to help sellers and brand owners maximize their potential on the most valuable marketplaces by combining data, AI, and expertise.
Role
Who you are
- 3 years of experience managing B2B paid media campaigns, ideally in SaaS, Martech, or eCommerce tech
- Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and performance analytics tools
- Experience with ad copywriting and collaborating on creative/visuals for campaigns
- Proficient with marketing tech stack: Google Analytics, Excel, etc
- Strong analytical skills and comfort managing media budgets, pacing, and ROI analysis
- Ability to work cross-functionally and communicate clearly with stakeholders
- Self-starter mindset with a desire to learn, iterate, and scale what works
- Bonus: Experience marketing to eCommerce sellers, brands, or digital retailers
What the job involves
- The Senior Performance Marketing Senior Specialist will execute, manage, and optimize paid campaigns across multiple channels with a focus on measurable pipeline and revenue growth
- In this role, you’ll be hands-on with paid media execution while collaborating closely with content, design, and product marketing to run full-funnel campaigns
- You’ll be expected to test constantly, manage budget pacing, and report on key metrics that tie directly to pipeline and customer acquisition
- This is a high-impact role reporting to the Director of Growth Marketing and ideal for someone looking to take ownership of paid media strategy in a data-driven, performance-oriented environment
- Paid Campaign Management
- Launch, manage, and optimize paid campaigns across partners such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels
- Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments
- Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations
- Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed
- Data, Reporting & Optimization
- Track and report on performance across paid media channels
- Monitor key metrics daily (CPL, CAC, ROAS, CVR, CTR, etc.) and make proactive adjustments to optimize performance
- Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes
- Identify underperforming segments or campaigns and provide insights for iteration
- Campaign Strategy & Collaboration
- Support integrated campaign planning in partnership with content, design, and product marketing
- Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns
- Assist in the development of landing pages with CRO best practices in mind
- Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement
- Channel & Audience Innovation
- Stay up to date on paid media trends, algorithm changes, and emerging ad formats
- Identify new channels or tactics to test for incremental pipeline growth
- Analyze competitor ad strategies and share insights with the broader marketing team
Our take
When advertising goods on fiercely competitive marketplaces like Amazon and Walmart, third-party sellers and brands need all the help they can get to stand out. This is the challenge that Teikametrics was created to tackle.
The company offers an AI-powered retail optimization platform that aims to help sellers maximize sales across third-party marketplaces. It is by no means the only company doing this, with competitors such as Sellics, Sellozo, Quartile, Pacvue, and Tinuiti all offering their own solutions.
However, Teikametrics is seen as a leader in this market and boasts 2,500 customers including enterprises like NutriBullet, Dickies, Timberland, Munchkin, and Clarks. The company extended the functionality of its platform by acquiring eCommerce market intelligence company Adjusti.co in late 2020, which has aided Walmart in heightening competition against Amazon in the eCommerce marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$40m
SERIES B
Feb 2020
$15m
LATE VC
Total funding: $65m
Company benefits
- Flexible work schedule
- Monthly events aimed at having fun, meeting the team and relaxing
- 3-month paid parental leave
- Work from home stipend
- Work from home opportunities
- Health insurance
- Unlimited paid vacation
- Culture Committee
- Thrive @ Teika
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
After graduating with a degree in Economics from Harvard, Alasdair founded an e-commerce company, HDO Group LLC, and an online weight loss community and tool, traineo.com. Before founding Teikametrics, they were also CEO of Clever Athletics LLC, selling high-end sporting goods spanning several websites and retail locations.
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