Copywriter & Content Creator, GWI
2 days a week in office
Consumer insights for media businesses
Open for applications
Consumer insights for media businesses
501-1000 employees
Open for applications
2 days a week in office
501-1000 employees
Company mission
To delivers the human insight layer to decision makers, empowering them to move with clarity, speed and precision by grounding every action in real human understanding.
Role
Who you are
- You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:
- Demonstrable experience in B2B content marketing, with the ability to strategize against content initiatives and drive projects forward autonomously
- Proven ability to deliver publish-ready content end-to-end, from brief to final execution without extensive editing support
- Hands-on experience producing content across multiple formats and channels, tailored to funnel stages and business objectives
- Basic design and visual content skills (e.g., Canva, Figma) to create simple graphics, social assets, or infographics
- Evidence of content driving measurable business outcomes (e.g., lead generation, conversions, product adoption)
- Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you
What the job involves
- As our Copywriter & Content Creator you’ll be a versatile content marketing professional who knows exactly how to run with an idea; from crafting a strategic brief to creating engaging visual and written content that solves a real business problem.
- You'll combine copywriting expertise, content strategy, and basic design skills to create compelling content that drives leads, conversions, and customer engagement across our hybrid PLG/SLG business model
- Reporting to the Content Director within our Creative Studio, you'll work across all go-to-market teams to create content that attracts the right target personas, moves them through our funnel, and turns customers into advocates.
- You'll need to understand how different content serves different business objectives and be able to execute everything from thought leadership articles and case studies to email campaigns and social media content
- Your ability to work autonomously and deliver complete content solutions will be essential as we scale GWI's position as the leading AI-native insights platform
- You'll be creating content that showcases our data and insights expertise while driving measurable business outcomes
- Employment type: Maternity cover until 31st October 2026
Application process
- 👉 Preliminary phone call with the Talent Team (no video required)
- 👉 First video interview with the hiring managers
- 👉 Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community
Salary benchmarks
Our take
Consumer insights have always been a linchpin of good marketing strategy. However, with the pace of digital transformation picking up and some major upheavals throwing additional change into the mix, the ability to closely track the rapidly changing consumer landscape might just be more crucial than ever.
GWI provides consumer insights to media agencies, marketers, and publishers globally. The company claims that its data sets, analysts, and reports represent billions of people worldwide, based on in-depth market research questionnaires with millions of respondents.
Boasting major corporate clients like Microsoft, Google, and Twitter, it is clear the company has got something right. The avenue for its growth is wide, and it will be interesting to see how the rise of disruptive tech like wearables, Internet of Things, and Web3 will affect its data gathering. With over a decade’s worth of experience, GWI has no reason not to be confident about its future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$180m
SERIES B
Jul 2018
$40m
SERIES A
Total funding: $220m
Company benefits
- Perks: There's free fruit and breakfast when you hourney into the office. And for the days you don't, you'll have the latest tech and a home-office budget to hit the ground running. Plus, you'll glove all the free swag
- Training: Everyone wants to be their best self - and feel comforatble enough bringing their best self to work. Diversity and inclusion is at the heart of everything we do. We offer continuous development opportunities, both personand professional
- Flexible working: We take pride in our flexible workplace. We're big fans of hybrid working, early finishes on Fridays, flexitime to balance work and life, and a 'work from anywhere' option for the jet setter in you
- WellbeingL Happiness is everything. We've got mental health awareness months and wellbeing weeks, counseling through Spill, charity and volunteering days, social outings, and virtual clubs. Feeling good mentally, physically, and socially matters. We get it
Company HQ
Farringdon, London, UK
Leadership
Tom Smith
(Founder & CEO)Worked as Head of Consumer Features at Universal McCann, before founding Trendstream (the company that went on to build GWI).
Diversity, Equity & Inclusion at GWI
OneGWI (Global DE&I Committee)
- At GWI, we want employees to inspire and be inspired. We believe that diversity is the heart of what drives innovation and creativity. Together, we continue to build an inclusive culture that supports all employees to bring their best selves and stand out. We do that by creating a culture that celebrates the diverse voices of our employees where they all have equal opportunities. We believe that it is the right thing to do and it is fundamental to who we are, what we do and our success.
- The foundation of a truly diverse and inclusive organisation is one where the principles of psychological safety are applied and where diversity and inclusivity are baked into everything it does. Without that, you end up with a revolving door of talent. We approach things with respect and openness. We acknowledge that we won’t get everything right all the time, so we listen and learn and do better next time. This is the same approach that we expect from all of our employees.
- We have OneGWI, an Employee Resource Group (ERG), that focuses on driving educational, systemic change and advisory support across the organisation. We are also in the process of revising several of our policies to make them more inclusive, such as parental leave and compassionate leave. We also have tools like an inclusive language guide, and various guidance pieces for things ranging from the menopause to Ramadan
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