Demand Generation Marketer, tem

• 3+ years in a demand generation, performance marketing, or growth marketing role in B2B
• Strong hands-on experience with Google Ads and LinkedIn Ads, including managing five-figure monthly budgets and optimising for pipeline (not just clicks)
• Solid technical and on-page SEO literacy. Experience with site architecture, schema markup, and content-led SEO strategies. Ability to use web and AI tools to optimise impact
• Hands-on CRO experience: you've run A/B tests and can design experiment roadmaps
• Advanced analytics user. Can build custom reports, set up conversion tracking, and troubleshoot attribution (doesn’t have to be GA)
• Comfortable managing Framer and building landing pages without developer support
• Uses AI tools daily to accelerate work. Curious about GEO and willing to pioneer our approach
• Ability to use Claude, Gemini, or similar tools to write and deploy code (if you have a GitHub account, add it to your CV)
• Can demonstrate consistent delivery and personal accountability in a fast-paced, sprint-based environment
• Experience with HubSpot Marketing Hub
• If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for

Desirable

• We're hiring a Demand Generation Marketer. Your job is to make tem findable, credible, and easy to act on. You own the digital demand engine: the website, paid acquisition, organic search (SEO and GEO), and conversion rate optimisation
• When a broker searches for an energy supplier, when a procurement manager asks AI how to buy energy, when a business lands on our site and decides whether to get in touch, that's your territory
• This is a hands-on execution role. You turn ambiguity into plans and delivery. You don't wait for detailed briefs. You take strategic direction, translate it into campaigns, experiments, and optimisations, and ship results within 2-week sprint cycles
• You'll work alongside an AI Growth Specialist to create high-leverage campaigns and assets. You'll also work closely with the Content team, Lifecycle Marketing, ABM, Community and Product Marketing
• Website & Conversion Rate Optimisation:
• Own tem's website as a commercial asset: the full conversion funnel from landing page to qualified lead
• Run a systematic CRO programme with a high pace of insight and evolution
• Build and maintain conversion funnel dashboards broken down by channel, segment, and product line
• Create and iterate campaign-specific landing pages to support product launches, broker onboarding, and enterprise lead gen
• Digital Paid Acquisition:
• Own paid digital channels end-to-end: strategy, execution, budget management, and performance reporting
• Run Google Ads (Search, Display, Performance Max) targeting brokers, SME decision-makers, and generators, with keyword strategy aligned to product launches and seasonal energy procurement cycles
• Run LinkedIn Ads (Sponsored Content, InMail, Conversation Ads) targeting broker principals, energy managers, and procurement leads
• Manage cross-platform retargeting to re-engage website visitors and nurture known contacts
• Steward paid media budget with weekly spend pacing and ROAS reporting. Recommend budget shifts based on performance data
• Work with Content and Brand on ad creative. Own the feedback loop between performance data and creative iteration
• Note: we are open to agency support for paid execution. If that's the model, you own the agency relationship, strategy, briefs, and performance accountability
• SEO & GEO (Generative Engine Optimisation):
• Own keyword strategy, on-page optimisation, technical SEO (crawl management, indexation, schema markup, site architecture), and link building
• Commission SEO-driven content briefs to the Content team based on keyword gaps and search intent mapping
• Own GEO: the practice of ensuring tem is cited, referenced, and recommended by AI models (Claude, OpenAI, Gemini, Perplexity, etc.) when users ask questions about energy procurement, renewable matching, or broker services
• Run regular AI visibility audits: query AI platforms with tem-relevant prompts and track whether tem appears in AI-generated responses
• Work with Content and Product Marketing to structure content for AI extractability: FAQ formats, direct answers, statistical claims with citations, structured data tables
• Leverage tem's proprietary transaction data by collaborating with other teams to package it into benchmarks, indices, and market reports that AI models cite as authoritative
• Martech & Tooling:
• Own the performance and growth layer of the marketing stack: Google Ads, GA4, Google Search Console, LinkedIn Campaign Manager, SEO platform (Ahrefs/SEMrush), CRO tool (VWO/Optimizely), and heatmapping tool (Hotjar/Clarity)
• Ensure paid and organic lead sources are properly attributed in HubSpot. Maintain UTM conventions and tracking integrity
• Proactively research and recommend new tools with business cases and expected ROI
• 🎯 Success Measures:
• Your bets are measurably yielding quality pipeline
• You have a repeatable framework/process for shipping quality demand gen assets, campaigns, and workflows
• Paid channels drive business below our CAC target
• Tem appears in AI-generated responses for at least 5 core commercial queries (GEO visibility)
• A minimum of 2 CRO experiments ship every sprint cycle, with clear learnings documented
• Sprint delivery rate exceeds 80% of committed tasks
• The content team has a steady pipeline of keyword-driven briefs that result in published, ranking content

• We move fast. Most processes take 2 to 3 weeks from first chat to offer. If you need us to adapt anything, let us know
• Intro call with Talent, 15 minutes
• Hiring Manager interview with Tom (Growth Manager), 30 minutes
• Take-home task: a practical demand gen challenge that tests your ability to audit, prioritise, and build (details provided separately, max 2 hours)
• Skills interview: present your take-home task and walk us through your thinking. 45 minutes
• Culture Add interview with leadership stakeholders