Field Marketing Manager, Claroty
EMEA, German Speaker
Extended IoT cybersecurity platform
Be an early applicant
Extended IoT cybersecurity platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To secure the cyber-physical systems that underpin our lives.
Role
Who you are
- The ideal candidate should have previous B2B experience marketing to and driving demand within vertical industries, a proven track record of hitting pipeline and revenue targets through effective field and channel marketing strategies, a growth mindset, values a close partnership with sales, and broad experience across webinars, trade shows, virtual events, email marketing, and third-party sponsorships
- 3+ years experience in B2B technology marketing
- Fluent in German and English - both spoken and written word
- Understanding/experience with executing trade shows and conferences
- Experience using Salesforce - Hubspot is a bonus
- Ability to lead and execute multiple events from inception to revenue delivery
- Strong organizational skills and ability to meet deadlines
- Problem Solving & Adaptability: Ability to think on your feet, adapt to changing circumstances, and find quick solutions while managing multiple projects in a fast-paced environment
- Experience building relationships with a cross-functional team and working with geographically dispersed teams and colleagues
- A love of travel to support activities as needed
What the job involves
- We’re growing and looking to hire a Field Marketing Specialist who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity
- Execute and iterate upon Claroty’s EMEA field strategy to drive net new opportunities, accelerate existing opportunities, and deepen our customer relationships
- Spearhead Claroty’s EMEA physical and digital event strategy, including but not limited to: identifying key events, roundtables, pre- and post communication, and driving attendance
- Localize marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
- Drive marketing-influenced pipeline and generate MQLs (Marketing Qualified Leads) through onsite activations and support of the sales team
- Effectively manage procurement processes and budget (regional marketing and MDF - Marketing Development Funds)
- Responsible for ordering and tracking event inventory, including collateral, giveaways, and supplies, to ensure timely and efficient execution of events and conferences
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
- Develop quarterly plans and work closely with Sales to modify/adapt based on pipeline coverage or gap needs.Work with Marketing and Sales Ops to track, analyze and report on campaign performance across all channels
- Manage field marketing budget and third-party vendors
Salary benchmarks
Our take
Comprehensive cybersecurity is vital for maintaining a company's resilience against cyber threats and ensuring smooth operations. However, the rise of the Extended Internet of Things (XIoT) introduces security blind spots that pose risks to availability, integrity, and safety.
Claroty addresses these challenges with a suite of modular tools and capabilities specifically designed to secure the interconnect XIoT environment. Its solutions cater to the unique needs of industrial, healthcare, and commercial organizations providing robust protection in an increasingly complex digital landscape.
Through its acquisition of OT healthcare specialist Medigate and its strong network of partners, Claroty has significantly expanded its global reach. Backed by major investment firms and industrial automation vendors, the unicorn company is now deploye by hundreds of organizations at thousands of sites worldwide.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2024
$20m
LATE VC
Mar 2024
$100m
LATE VC
Total funding: $757.8m
Company values
- Customer Obsession: We take an outside-in approach in everything we do, orienting our ideas, actions, and behaviors around our customer business problems and the outcomes they strive to achieve
- Integrity: We hold ourselves and each other to the highest standards of professionalism, ethics, and integrity. We lead with trust and assume the best and positive intentions of each other in every situation
- Strive for Excellence: We’re all in each and every day. We dedicate ourselves to each other, our customers, and our partners. We are bold, take risks, celebrate our wins, and treat failures as opportunities for growth
- People First: While we have a serious and tough mission, we put each other ahead of work, knowing that if we care for each other, the results will follow. We’re all on the same team, on the same journey
Company HQ
Koreatown, New York, NY
Articles
Leadership
Benny Porat
(CTO)Former Researcher at NorthBit, and Research Team Leader for the Israel Defense Forces.
Galina Antova
(Chief Business Development Officer)Founding Member of FirstBoard.io, current Member of C100 and Advisor (Cyber Security Accelerator) at SparkLabs. Former Global Head of Industrial Security Services at Siemens.
Amir Zilberstein
(Chairman)Current Managing Partner at Team8. Co-Founder & former CEO/Director at both Gita Technologies and Waterfall Security Solutions Ltd.
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