Senior Partner Marketing Manager, Ping Identity
$125.5-160k
Salary reflective of Colorado
Identity and access management solutions
Be an early applicant
Identity and access management solutions
1001+ employees
Be an early applicant
$125.5-160k
Salary reflective of Colorado
1001+ employees
Company mission
To make digital experiences both secure and seamless for all users, without compromise.
Role
Who you are
- The ideal candidate is an innovative, results-driven marketer with a strong background in B2B technology and cybersecurity, extensive experience working with channel sales, and a demonstrated ability to develop and implement high-ROI partner programs
- Experience: 5-7+ years of partner marketing experience in a B2B technology organization, preferably in cybersecurity
- Channel Marketing Expertise: Demonstrated experience working with a variety of partner types (hyperscalers, resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner)
- Strategic Vision: Proven ability to develop comprehensive partner marketing strategies that drive sales and build long-term value
- Analytical Mindset: Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs
- Relationship Management: Exceptional relationship-building and communication skills to influence and partner with internal teams and external partners, ensuring alignment and execution across various stakeholders
- Technical Proficiency: Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments
- Education: BA/BS in Marketing, Business, Communications, or a related field
What the job involves
- Ping Identity seeks an experienced Senior Partner Marketing Manager for North America to lead, develop, and execute our partner marketing strategy across the region with a set of priority partners
- This role is critical to driving demand generation and revenue growth through our extensive partner ecosystem, including hyperscalers, resellers, distributors, global and regional systems integrators and more
- Strategy and Execution: Define and lead the North America partner marketing strategy for a set of priority partners, aligning closely with sales and marketing objectives. Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition
- Program Development: Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales. Ensure programs are fully enabled and aligned with Ping’s product offerings, messaging, and value propositions
- Sales Alignment: Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions
- Partner Relationships: Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales
- Budget Management and ROI Measurement: Manage the partner marketing budget for your partners effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes
- Cross-Functional Collaboration: Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals
- Performance Monitoring: Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback
- Pipeline Ownership: Own the partner pipeline number for your partners, in collaboration with Sales. Conduct weekly pipeline reviews, represent partner marketing forecasts and contribution in all sales calls and business reviews for your partner set
Our take
Ping Identity is a platform, delivered through both cloud services and on-premises software, providing a comprehensive Identity and Access Management service. In today’s highly connected digital world, digital identity management services — the process of identifying and authenticating users on networks to access services — has become a key aspect of interacting on the internet.
According to the latest forecasts, the digital identity market is worth approximately $60 billion in 2025, with annual growth rates ranging from 16 to 21%, depending on the source. Consequently, competition is heavy for PingIdentity, with some other strong players in the various branches of identity management, including Okta, LastPass, and Duo Security. The merger between PingIdentity and ForgeRock in 2023 went some way to consolidating a firm rooting in the industry for both companies.
Now combined with Forgerock, PingIdentity has successfully attracted considerable funding and serves hundreds of brands, including Morningstar, Vodafone, and GEICO, as well as the governments of Norway, Canada, and Belgium. Alongside this, both companies were acquired by the leading software investment firm, Thoma Bravo, in 2022 before the merger. This acquisition offered a unique opportunity for PingIdentity to further grow and marked the beginning of an exciting new chapter for the combined company and its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$93.5m
SERIES E
Sep 2017
$88m
SERIES D
Total funding: $233.5m
Company benefits
- AD&D: Benefit to financially help loved ones in case of accidental death or disability
- 100% Company paid Health Care options
- Vacation Allowance
- Health and Wellbeing resources
- Parental Leave and Family Bonding
- Expert Eye Care and the lastest eye wear
- Range of dental coverage
- Retirement programs with several investment options and financial planning services
- Employee Assistance Program
- Free lunches, snacks, and drinks
- Commuter Offset
Leadership
Andre Durand
(Founder & CEO)Is on the board for Jamf, Executive Chairman of Identiverse. Previously the Co-Founder of Digital ID World, LLC and Founder and General Manager of Jabber, Inc.
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