Senior Manager of Content Strategy & Analysis, Roku
$185.2-265.3k
Plus equity
More information about location
4 days a week in office (Santa Monica, CA)
Convenient & affordable TV streaming players
Be an early applicant
Convenient & affordable TV streaming players
1001+ employees
Be an early applicant
$185.2-265.3k
Plus equity
More information about location
4 days a week in office (Santa Monica, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 8+ years working in streaming / content strategy, content valuation, or adjacent analytics / strategy functions
- Track record contributing to (or helping build) a content strategy / insights function and its operating cadence
- Fluency across rev-share, flat-fee licensing, and commissioning, and how each ties to audience, ads, and P&L
- Creativity and demonstrated productivity using Claude Code, ChatGPT Codex or other frontier models in day-to-day workplace functions
- Product partnership experience: have supported recommendation goals, search coverage, and merchandising / editorial systems with data and analysis
- Strong quantitative chops (Excel / BI, title/package ultimates, cohort and churn analysis); comfortable partnering with Data Science on deeper methods
- Deep familiarity with BI reporting tools (e.g., Looker, Tableau, AirTable)
- Executive communication: converts complexity into crisp guidance across stakeholders
- People leadership: manages or mentors analysts and coaches for impact
What the job involves
- Roku is seeking a Senior Manager, Content Strategy & Analysis to help drive the strategy and analysis function for the Content organization across our US, Canada, and UK markets
- The scope spans all Content types — Licensed / Original, Entertainment / Sports, FAST / Live / VOD. Working within an established function, you'll partner across Content, Finance, Core Analytics, Ad Revenue Operations, Subscriptions / Content Distribution Insights, and Product / Engineering to turn data into clear recommendations that shape the portfolio and inform investment decisions (licensing valuation, rev-share content mix, originals performance)
- You'll pair rigorous analysis with strong business judgment, own a defined slice of the insights and valuation workload end-to-end, and manage a team of 3. This is a hands-on role for someone who wants to go deep on content performance and grow into broader strategy leadership
- Build and support the Content strategy roadmap across Licensed / Original and FAST / Live / VOD for the US, CA, and UK markets; help apply portfolio-mix principles (flat-fee vs. rev-share balance, tentpoles vs. long-tail)
- Marry Financial data (content costs) with Platform data (content exposure and performance) to build complete pictures of content performance and efficiency. Translate that analysis into actionable insights for Content, Merchandising / Marketing, and Product / Recommendations teams (what to prioritize/avoid — by content partner, genre, format, window)
- Help maintain and extend the data-driven "content picking" / programming playbook that the content licensing and partner-management teams execute
- Drive toward efficiencies in content volume across type, genre, share of voice, capacity and KPI dimensions
- Iterate on valuation / greenlight / renewal KPIs and processes to keep analysis aligned with business outcomes
- Run a nimble "pace of business" insights muscle — answer recurring weekly questions from front-end dashboards and AI agents; partner with Central Core Analytics / Data Science for deep dives as needed
- Lead title / package / portfolio valuation for flat-fee licensing (including Sports and Originals commissioning / licensing) across US, CA, and UK; pressure-test deal assumptions, lifetime value, and unit economics
- Maintain content performance taxonomies and north-star KPIs; produce clear, executive-ready narratives (briefs / Confluence pages / white papers / PPTs)
- Serve as a Content analytics partner to Product & Engineering (recommendation objectives, search coverage, content discoverability) and Merchandising (frameworks and playbooks)
- Provide the data and analysis that support capability roadmaps to lift reach, watch time, and title diversity across Roku Channel and premium subscriptions
- Contribute to monthly and quarterly performance and strategy reviews with Content leadership and cross-functional partners; drive assigned follow-ups to closure
- Partner closely with Ads (inventory optimization, sellable moments) and Finance (budgeting, forecasting, reporting)
- Support recurring reporting and dashboard needs with Finance, Core Analytics, Data Engineering, and Data Science; surface data-structure and availability gaps that affect decision-making
- Manage, develop, and mentor a team of 1-2 analysts
- Internal: Content team leadership, Scheduling & Planning, Product / Engineering (Recommendations / Search / UX), Marketing & Merchandising, Ads and Ads Measurement & Analytics, Finance, Central Core Analytics / Data Science, Content Operations
- External: Market intel vendors as needed
- Lift in content discovery and engagement (viewers reached, view starts, hours streamed, user frequency, title diversity, session depth) across covered markets
- Improved title / package ROI and portfolio efficiency (cost/viewer, cost/hour streamed, margin)
- Faster decision cycle times; clear, well-adopted analyses and playbooks
- High trust with stakeholders; crisp narratives that inform resourcing and roadmap
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users.
Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library. Then, after successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released. In 2026, it was announced that media giant FOX would acquire Roku, which the companies say will create the third largest player in US TV by share of viewing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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