Digital Marketing Manager, Equinix
CA$111-185k
Plus Bonus
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
Job no longer available
CA$111-185k
Plus Bonus
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- A minimum of 3-5 years of experience in SEO / Organic Search Engine optimization and website performance management is required for the role
- Strong candidates should have a track record of successfully implementing and managing SEO strategies that have resulted in improved organic search rankings and increased website traffic
- Experience managing multi-website projects, either agency side for multiple clients or in-house for enterprise organization working with broad digital content is required
- Full spectrum of website optimization analysis and scaled tactical solutioning including technical, content, linking strategy, international SEO, keyword development, offsite SEO is necessary
- Candidates with a variety of experience in related marketing, analytics, site development, paid search, digital marketing and site design/UX fields are a plus
- Relevant certifications, such as Google Analytics and Google Ads certifications, are a plus
- Must have familiarity using various industry tools, such as Google Search Console, SEOmoz, BrightEdge, SEMrush, Conductor, Lighthouse Metrics, general analytics tools such as Google Analytics or adobe analytics, and keyword research tools
- 5+ years experience preferred
- Experience in related digital marketing, site development / UX and analytics preferred
- Bachelor's degree min
- The candidate should possess a strong understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, link building strategies, and SEO tools. They should stay updated with the latest trends and best practices in SEO
What the job involves
- The SEO Marketing Manager is a new functional expert role with Equinix residing within the Digital Marketing Department, which oversees global marketing website production, digital analytics, web content and paid media
- The role will regularly be required to take strategic ideas and break down into actionable tactical components
- The candidate should understand the value of research and reporting in SEO and be well versed in site audits and data analysis to guide decision making
- They should be able to analyze data, identify trends, assess competitive metrics and make data-driven decisions to optimize website performance and prioritize greater projects / tasks
- The candidate should have a solid understanding of technical SEO aspects to capitalize on improvements related to website speed optimization, spider usability factors and code optimization best practices
- Areas related to website structure, URL optimization, XML sitemaps, robots.txt, canonical tags, general coding optimization techniques, language identification, mobile optimization standards, compression and image optimization are valued
- Candidates should be able to work closely with site developers explain value of updates and help to partner with and implement technical SEO recommendations
- The candidate should have strong writing skills with experience in enhancing and optimizing website content for search engines
- They should be able to conduct keyword research, taxonomies to well organized topical divisions, create SEO-friendly content, optimize meta tags, headings, and alt tags, and ensure content is engaging and relevant to the target audience
- The candidate should have a solid understanding of basic link building strategies and be able to develop and execute effective link building campaigns both onsite and offsite
- Strong communication skills are essential for an SEO Manager at Equinix
- Candidates should be able to effectively communicate strategies, recommendations to developers, content leaders and site product owners
- As well as results to stakeholders, including clients, management, and cross-functional teams
- They should also be able to collaborate with content creators, developers, producers and digital marketing teams to gain alignment for SEO efforts, drive towards overall marketing objectives and see projects through to completion
- Top candidates are self-starters with the ability to take inventory of critical needs and gaps within a program and pull together a cohesive plan with support of their manager
- The candidate should be well organized and capable of managing multiple SEO projects simultaneously
- They should be able to scale effectively for large sites, using large data sets and keyword sets while breaking down website needs to prioritize tasks by effort and impact, set realistic deadlines, structure projects into actionable production tasks, build business cases for work tickets, proactively set actionable objectives and ensure timely execution of SEO initiatives
- The candidate should have a natural curiosity for learning and staying updated with the latest SEO trends, algorithm updates, and industry developments
- They should actively champion benefits of strategic site optimization and the value organic traffic brings to global marketing as a channel. Education and coaching of others regularly is expected to help convey expertise in the function
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Adaire Fox-Martin
(CEO & President)Prior to becoming CEO of Equinix in 2024, Adaire spent nearly 3 years at Google in various roles, including Head of Google Ireland and President of Google Cloud Go to Market. She also spent nearly 14 years at SAP and over 18 years at Oracle Corporation.
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