Director of Demand Generation, Climate Impact Partners
+ Bonus Scheme (subject to company and individual performance)
More information about location
Voluntary carbon market
Open for applications
Voluntary carbon market
101-200 employees
Open for applications
+ Bonus Scheme (subject to company and individual performance)
More information about location
101-200 employees
Company mission
To reduce 1 billion tonnes of carbon emissions by 2030.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
- 5+ years of experience in demand generation, digital marketing, growth marketing, or inside sales with at least 3 years in a leadership role
- Proven success in designing and executing demand generation programs that drive sales pipeline and revenue growth
- Strong knowledge of digital marketing channels, including SEM, social media, content marketing, email marketing, and SEO
- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce)
- Analytical and data-driven approach to marketing, with a deep understanding of performance metrics and campaign optimisation
- Excellent communication, influencing and collaboration skills
- Building great teams, including team design and recruitment, effective team management as well as ability to coach and mentor
- Leading with accountability by fostering an ownership mindset, setting ambitious goals and KPIs and utilising data-driven decision-making
- Commerciality with excellent strategic planning skills, utilising industry knowledge and effective stakeholder management to drive outcomes
- Focus on innovation and continuous improvement to foster a growth mindset, drive process optimisation and add value to our business and clients
- Exemplify our values, leading by example, recognising others who do the same and guiding our colleagues through change
- Strong project management skills and ability to lead cross-functional initiatives
- In-depth knowledge of demand generation best practices and marketing funnel optimisation
- Excellent problem-solving and critical thinking abilities
- Ability to balance long-term strategic planning with short-term execution
- Proficiency in marketing analytics tools, marketing automation software, and CRM systems
What the job involves
- Climate Impact Partners, a leading provider of high-quality carbon credit programmes, are looking for a Director of Demand Generation to join our ambitious and mission driven Go-to-Market team
- The Director of Demand Generation will be responsible for creating and executing marketing strategies that drive awareness, interest, and demand for Climate Impact Partners products or services
- This role focuses on lead generation, developing and executing marketing campaigns and leading a growing team of Business Development Representatives
- This team is laser focused on growing our pipeline and contributing to our impact and growth. The Director of Demand Generation collaborates closely with sales, product marketing, and digital teams to align demand generation initiatives with business goals
- Lead generation of high potential, qualified prospects
- The execution of outbound campaigns that result in inbound and outbound demand
- Recruit, hire, train and develop a growing team of Business Development Representatives focused on scheduling initial meetings with qualified prospects
- Align campaigns with the company’s impact and sales goals
- Drive top-of-funnel demand and convert prospects into marketing-qualified leads (MQLs)
- Collaborate closely with the sales team to ensure alignment between marketing efforts and sales initiatives
- Monitor, analyse, and report on key demand generation metrics such as lead acquisition, lead quality, and conversion rates
- Use Climate Impact Partners' marketing automation platform (HubSpot and/or Salesforce Account Engagement) to nurture leads and track their progress through the sales funnel
- Work with Salesforce to ensure lead data accuracy and optimise lead handoff processes between marketing and sales teams
- Manage the demand generation budget, ensuring efficient allocation of resources to the most effective channels and tactics
- Forecast and report on campaign performance, revenue impact, and return on investment (ROI)
- Oversee external suppliers that support demand generation efforts
- Lead and mentor a team of demand generation professionals, providing guidance on best practices and campaign execution
- Foster a culture of experimentation and continuous improvement within the demand generation team
- Set clear performance metrics and KPIs for team members to achieve
- Reporting to: Chief Revenue Officer
Salary benchmarks
Our take
Climate change is fast heading for a point of no return, and it is increasingly important for businesses to trend towards net zero. However, achieving zero emissions by changing business habits and operations is a daunting task. Climate Impact Partners offers companies the chance to purchase carbon offsets, fund climate projects, and move towards their net zero goals, in a managed and simple manner.
Carbon offsetting is a tool for businesses to achieve net zero by purchasing parts in projects that have net negative carbon impact, in a similar way to purchasing stock. Climate Impact Partners sources and certifies the projects, so that clients merely have to choose where they would like to invest. Additionally, the company provides certification for businesses to showcase carbon neutrality, and a calculator for small businesses to assess their carbon impact.
Recently, the trade of carbon offsets has come under scrutiny, as opacity makes it difficult to ensure that purchasing them directly funds action on the ground. However, Climate Impact Partners, which is a leader in the space, demonstrates a commitment to carbon reduction by actioning the largest companies in the world to commit to reducing emissions. The interest in carbon markets is projected to increase alongside emissions regulations, presenting an excellent opportunity for Climate Impact Partners to grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Remote working
- Medical Insurance
- Vision and/ or Dental Benefits
- Adoption Assistance Program
- Flexible Spending Account
- Health Savings Account
- Basic Term life Insurance (up to 1 x salary)
- Other Voluntary Insurances
- Access to perks and discounts such as gym memberships, nutrition coaching, childcare, pet health insurance
- 24/7 Well-being and Support Helplines
- 401k plan with investment options
- Bonus scheme, subject to company and individual performance
Company values
- Ambition
- Innovation
- Empowerment
- Integrity
Company HQ
Paddington, London, UK
Leadership
Sheri Hickok
(CEO (not founder))Currently an Advisory Board Member at TagEnergy. Previously they worked at GE Renewable Energy for almost 6 years in various roles, including CEO and Vice President.
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