Cybersecurity Digital Marketing Manager, SimSpace
$110-165k
+ Annual bonuses tied to company performance and individual contributions & equity stock options at hire
Cyber security training & insights
Job no longer available
Cyber security training & insights
101-200 employees
Job no longer available
$110-165k
+ Annual bonuses tied to company performance and individual contributions & equity stock options at hire
101-200 employees
Company mission
To work on solutions that drive better cybersecurity across the world to ensure a secure future for us all.
Role
Who you are
- This position requires a strategic thinker with deep hands-on expertise in all aspects of digital marketing
- You enjoy driving traffic to digital properties to generate lead flow from target accounts
- You’re expert at SEO, LLMs, and optimizing conversion rates from various digital channels
- You excel at guiding content marketing efforts to ensure findability from LLMs and SEO
- You have a passion for technology and inherently possess a test & learn approach to optimize digital marketing outcomes
- You have a long and successful history of building, running, and optimizing complex ad campaigns that efficiently drive traffic, leads, and qualified opportunities
- You are data-driven and continuously seek opportunities to optimize digital marketing performance
- You thrive in a fast-paced environment and can manage multiple initiatives simultaneously
- 5+ years of hands-on experience in B2B SaaS digital marketing, with a strong focus on LLMs, SEO, CRO, analytics, and AI
- Proven track record of partnering closely with content, campaign, and product marketers to drive qualified pipeline, especially from Fortune 250 enterprise accounts
- Hands-on expertise with essential digital marketing software, including WordPress, GA4, VWO, Optimizely, Hotjar, SEMRush, 6Sense, etc
- Highly analytical with an ROI-first and test/learn mindset focused on optimizing campaigns based on data and constructive feedback
- Strong track record of collaborating across Marketing, Pre-Sales, Sales, Product, Customer Success, and Finance teams
- Willing to work east coast hours
What the job involves
- We are seeking a Digital Marketing Manager to transform our digital presence into an efficient driver of pipeline
- You will be responsible for driving visibility, engagement, and performance across all owned digital channels
- This role oversees the strategy and execution of initiatives related to search engine optimization (SEO), conversion rate optimization (CRO), landing page performance, email campaign effectiveness, and website discoverability through large language models (LLMs)
- The position plays a key role in aligning digital marketing efforts with our broader organizational goals
- This person must work east coast hours
- You will work especially closely with our content, campaign, and product marketers to collaboratively build a highly efficient pipeline generation engine that continuously leverages data-driven insights and constructive feedback
- Develop and implement strategies to improve organic search visibility through on-page and technical SEO
- Conduct SEO competitor audits, keyword research, and gap analyses to identify high-impact opportunities, assess content performance, and guide on-page and technical optimization strategies
- Develop and maintain an internal linking strategy to support site architecture, improve user experience, and boost keyword rankings
- Analyze and optimize landing pages and user flows to increase conversion rates across digital campaigns
- Conduct A/B tests and leverage heat mapping tools to evaluate user behavior, identify friction points, and guide design or content changes
- Design and manage experimentation roadmaps prioritizing high-impact tests and continuously iterating based on results
- Evaluate and enhance the performance of pages used in paid media efforts, ensuring alignment with campaign objectives
- Optimize email marketing campaigns by reviewing performance data and implementing improvements to drive engagement and click-through rates
- Implement approaches to improve website discoverability through large language models (LLMs) and emerging AI-powered search tools
- Monitor website and campaign performance using analytics platforms; generate reports to identify trends and opportunities for improvement
- Partner with content creators, designers, and developers to ensure marketing assets are optimized for SEO, conversion, and usability
- Implement or oversee structured data strategies (e.g., schema markup) to improve search visibility and support AI/LLM comprehension of site content
- Collaborate with leadership and stakeholders to align digital strategies with business goals and ensure consistency across channels as appropriate
- Stay current with evolving best practices in SEO, CRO, digital analytics, and LLMs / AI-driven search technologies
Our take
Founded by experts from the US Military’s Cyber Command and MIT Lincoln Laboratory, SimSpace is a cyber training platform that provides users with simulations, training exercises and rehearsals that act as stress tests for the cyber security of tech and its users.
At a time when cybersecurity is becoming a military and corporate priority, SimSpace’s Cyber Force Platform helps train sophisticated tech enterprises, governments and national infrastructure companies to become more resilient. Its comprehensive medley of stack optimization tools, attack simulations, actionable analysis, and “live fire” exercises are built to both strengthen cybersecurity and increase the efficiency of a company’s tech.
With the founding team's background in the military and government research and development sectors, the company has a good foundation of expertise surrounding its target market. Substantial funding from L2 Point, that was awarded in 2023, is also aiding its growth as it accelerates expansion into new territories.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$45m
GROWTH EQUITY VC
Total funding: $45m
Company benefits
- Owner & Investor: By offering company equity, employees can own part of the business, aligning their interests with the company’s success and rewarding their dedication as the company grows
- Flexible PTO: With flexible PTO, you can take the time you need, whenever you need it, to ensure you are at your best and fully recharge
- Wellbeing Focused: Enjoy access to the Peloton Interactive Wellness Program, where you can prioritize your health and wellness through a variety of engaging and personalized fitness classes
- Ongoing Learning: Embrace a growth mindset with our comprehensive Learning & Development benefits, which include an enterprise LinkedIn Learning membership
- Health Benefits: Enjoy a comprehensive benefits package starting on day one, including medical, dental, and vision coverage, savings and spending accounts, an Employee Assistance Program, company-paid life and AD&D insurance, and long-term disability coverage
- Retirement Savings Plan: Secure your future with our 401(k) plan, featuring a company match to help you invest in the next chapters of your story
- Customized Interview Journey: Your candidate experience is crucial to us which is why you will have a dedicated career partner that will guide you through the interview process and provide 1:1 support and advisement
- Community & Connection: We prioritize building meaningful connections in a flexible work environment. Our employee resource groups, dedicated wellness committee, and monthly reimbursements for team activities help foster a supportive and engaging community
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Lee Rossey
(Co-Founder & CTO)Former Group Leader at MIT Lincoln Lab, and Member of Engineering Staff at L-3 Communications.
Peter Lee
(CEO & President)Previously spent over 7 years at RapidMiner as the CEO, over 4 years at TIBCO Software as an Executive VP, and 8 years at JP Morgan as a VP. They also co-founded DataSynapse and served as the CEO for 9 years.
Clint S.
(CPO)Previously an Advisor at Smart Hive and Darkbit. They also served as the SVP of Product at Corelight and VP of Product at Malwarebytes and NortonLifeLock. Alongside this, they spent over 16 years at Symantec in various roles, including CPO of Cyber Security Services.
Roger Blanchette
(CFO)Previously CFO at Broadvoice, 360insights, Element AI, Skyword, NuoDB, Episerver, Dune Medical Devices, Cadent, and DataSynapse. They also spent almost 6 years at Concord Communications as the Director of Finance and VP of Finance.
Matt Knutsen
(CRO)Previously the CRo of Immersive Labs. Prior to that, they spent over 4 years at Avecto as the VP of Americas and EVP & GM of America, and over 8 years at AppSense in various roles, including AVP.
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