Field Marketing Manager, Cognite
Plus bonus and ESPP
AI-powered industrial DataOps platform
Open for applications
AI-powered industrial DataOps platform
501-1000 employees
Open for applications
Plus bonus and ESPP
501-1000 employees
Company mission
To power high-tech, sustainable, and profitable industrial future.
Role
Who you are
- The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes
- Experience in the Industrial space like Oil & Gas or Manufacturing is required
- 4+ years of field marketing experience in a B2B SaaS or technology company
- Strong campaign orchestration, persona, and buying cycle experience
- Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business
- Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
- Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success
- Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights
- Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams
- Experience with webinars and virtual event platforms is a plus
- Working knowledge of a modern martech stack a plus - Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc
- Experience co-marketing with technology or channel partners in the field a plus
- Bachelor’s degree in marketing, Business, Communications, or a related field is preferred
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision
What the job involves
- As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition
- You will be responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers
- You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams
- Your efforts will directly contribute to pipeline growth and revenue by creating high-value touch points that lead directly to qualified opportunities and accelerate deals already in the pipeline for the sales team
- Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets
- Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue
- Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue
- Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns
- Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights
- Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce
- Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives
- Attend trade shows and events to market the product and drive qualified opportunities for the sales team
- Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers
- Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations
- Support partner demand generation opportunities
- Build relationships with new and existing vendors and associations to drive market penetration
Our take
Cognite is a leading global SaaS company that specialises in developing industrial software solutions, enabling asset-intensive industries to enhance their sustainability, security, and operational efficiency.
At the heart of its offerings is Cognite Data Fusion (CDF), a Generative AI Accelerator. CDF facilitates collaboration between industrial data and domain experts, enabling them to rapidly and securely develop, optimise, and scale industrial AI solutions and applications. By harnessing the power of CDF, companies can achieve both profitability and sustainability, leveraging the potential of AI to drive their operations forward.
Cognite caters to a diverse range of industries, including oil and gas, power and utilities, renewable energy, manufacturing, and other heavy-asset sectors. By maximising the potential of data, Cognite is playing a pivotal role in driving a digital transformation of heavy-asset industries.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$150m
SERIES B
Nov 2020
$75m
SERIES A
Total funding: $225.3m
Company benefits
- Pension plan, insurance, parental benefits, and much more
- A highly modern and fun working environment with sublime culture across the organization
- Gain perks like a paid mobile telephone subscription and broadband connection
- Get access to extended private health services with Aker Care
- A subsidized lunch at the canteen is delivered by our chefs who specialize in options for both vegetarians and non-vegetarian, salads and hot soups every day
- Stay fueled between meals with snacks and drinks on the house
- We take your mental- and physical health seriously by having a broad health offering and a free membership to our fully-staffed gym on-site
Company HQ
Fornebu, Viken
Leadership
Geir K. Engdahl
(CPO)Graduated from the University of Oslo with a Masters in Applied Mathematics. Previously founded Snapsale, where they served as the CEO and CTO. Also worked at Google as a Senior Software Engineer.
Stein H. Danielsen
(Chief Solutions Officer)Previously co-founded Cxense where they worked as the Chief Architect and KOPEK where they served as the CEO. Also worked at FAST as a Systems Engineer then the Principal of Product Development.
John M. Lervik
(Chief Strategy & Development Officer)Previously served as the CTO and CEO at FAST and founded Cxense. Also worked as the Corporate Vice President of Microsoft.
Fredrik Anfinsen
(Principal Architect)Previously founded the B2B software company, ShareMy3D where they served as the CEO.
Share this job
View 1 more job at Cognite