Marketing Operations Director, Contentstack
$185-205k
+ Bonus
Headless content management system
Job no longer available
Headless content management system
501-1000 employees
Job no longer available
$185-205k
+ Bonus
501-1000 employees
Company mission
To enable the world's best brand to reimagine possible.
Role
Who you are
- 10+ years of experience supporting a high-growth B2B software marketing organization at a Director level
- Proven track record of successfully managing Marketing tech stacks and integrating them with supporting tools/systems
- Expertise in developing and presenting marketing performance dashboards and effectively communicating for executive-level decision-making
- Prior implementation and ownership of lead lifecycle management, including lead scoring, lead stage management, lead nurture, funnel performance reporting, and conversion/performance metrics
- Strong analytical skills to optimize processes based on data and insights
- Deep, hands-on ownership of martech tools covering marketing automation, CRM, attribution, and ABM is required
- Deep understanding of Marketo required
- Familiarity with Zapier, Salesforce, Bizible, Tableau, Demandbase, ZoomInfo, G2 Crowd, and AI (or similar tools) for marketing
- Proficient in project management, budget management, process development, cross-functional collaboration, and critical problem-solving
- Strong organizational and communication skills
- Some travel is required
What the job involves
- As the Director, Marketing Operations at Contentstack, you will play a pivotal role in building the foundation for which we base our demand generation and revenue engine
- This includes managing the tools, processes, data, and insights that drive the success of our high-impact Marketing organization
- Collaborating closely with the Global Marketing Leader, you will establish the foundation for our growth strategy by optimizing marketing operations and ensuring seamless integration across our Sales, Marketing, and Product teams
- If you’re looking for an opportunity to join an innovative, fun, and fast-paced team where your contributions will have a meaningful impact, we’d love to hear from you!
- Oversee the Marketing tech stack, including evaluating, implementing, and managing marketing automation, CRM, analytics, attribution, contact/lead database, ABM, and other tools
- Help to ensure seamless integration between Marketing, Sales, and Product tech stacks
- Partner with Business Operations (the Data team) to develop and enrich a comprehensive marketing performance dashboard for Marketing and GTM leadership, providing actionable insights into key metrics and KPIs
- Own development, implementation, and measurement of processes that support Marketing and demand generation excellence. This includes: lead lifecycle and scoring, attribution models, automated nurture, and campaign management
- Continuously optimize Marketing processes based on data and insights, and ensure data accuracy and cleanliness
- Collaborate across the complete GTM organization (Marketing, Sales, Partner Management, Business Operations, and Product) to streamline workflows and enhance overall operational excellence
- Lead project management of marketing-centric initiatives. Foster cross-functional collaboration by effectively communicating marketing operations strategies, initiatives, and performance across
Our take
As enterprises handle and produce increasing volumes of content, the Content Management System (CMS) market is still growing strongly – expected to more than double in size by 2030. To differentiate themselves in a crowded market, disruptors entering the space are championing the idea of “Headless CMS”, through which enterprises can customize the front-end visuals while offering the same level of backend infrastructure.
Co-founded by the same trio that created and sold Built.io, Contentstack is one such disruptor that’s making a strong name for itself. Founded in 2019, the platform is now used by a number of major enterprises including Shell, JPMorgan Chase, McDonald’s, and Walmart.
The company has huge VC funding as well as a high-profile customer base, but there is still plenty of competition – Storyblok, Prismic, Strapi, and Kontent are all well funded and growing quickly too. That being said, Contenstack is hoping that its no-code automation features will help it stand out from the rest as the company looks to grow internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$80m
SERIES C
Jun 2021
$57.5m
SERIES B
Total funding: $169m
Company HQ
MLK-183, Austin, TX
Leadership
Neha Sampat
(Co-Founder & CEO)Previously co-founded and was CEO of Raw Engineering and Digital Experience Platform Built.io (acquired by Software AG, 2018). Founder & Owner of Austin Woman Magazine & Host of the Dreammakers podcast. Official Member of Forbes Technology Council.
Nishant Patel
(Co-Founder & CTO)Was previously the Founder, CTO, then CEO of Digital Experience Platform Built.io (acquired by Software AG, 2018), as well Co-founder and CTO at Raw Engineering, where they ran a R&D incubator.
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